User Experience Analyst

3 weeks ago

United Kingdom GIMO Global Interactive Marketing Online Ltd Full time

About Netbet Brand:


Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products.


With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.


NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.



Duties and Responsibilities:


  • Ownership of all funnels and journeys of our customers on our website
  • Optimization of performance of funnels and journeys
  • Formulating UX hypothesis to be A/B tested
  • Tracking performance data of the tests and the significance
  • Interpreting the data and coming back with conclusions to validate UX paths
  • Demonstrate KPIs uplift with optimizations and recommendations for UX/UI journeys
  • Create for senior management monthly presentation with findings and suggested actions
  • Knowledge and usage of Fullstory tools
  • Responsible for organising trainings and knowledge sharing with the teams when it comes to Fullstory tool
  • Work with our design and development teams throughout the process


Person Specifications:


  • Very familiar with Google Analytics/GTM , Adobe Analytics, and a number of other UX performance analysis tools
  • At least 2 years of experience in UI and understanding UI principles
  • Experienced in UX research in iGaming/Sportsbook (Nice to have)
  • Quick sketching methods and the ability to create accurate wireframes
  • Strong experience in A/B testing
  • Team player who can work very closely with different departments, helping ensure the vision and requirements are constantly delivered.
  • Inquisitive person who helps define the why and the specific problems which we are looking to address through front end design and UX.
  • Problem solver, who has a flexible way of thinking and is comfortable in dealing with change and helping discover the answers. Accepting that not everything is known upfront, you will be comfortable and happy in helping define what is best for the product and what is best for our customers.
  • Excellent attention to detail to think about different scenarios within the user journeys and providing the best solutions
  • Strong communication skills to ensure smooth navigation between different stakeholders/teams and conveying UX/UI solutions
  • Data driven and strong Analytics skills to back up UX/UI solutions
  • Have a positive/can do attitude, and be eager to learn and evolve
  • High level of English, both verbal and written



Our UK generous benefits package includes:


  • Fully Remote
  • Work from abroad up to 4 weeks/ year.
  • End of year discretionary Bonus
  • Pension Scheme
  • Private Health Insurance
  • Pizza and drinks every Friday.
  • Perkbox
  • Employee Wellbeing
  • Learning and Development Programmes
  • Staff social engagement activities


More benefits are available and will be discussed once successful. These benefits are applicable to UK-based candidates.


“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation,

pregnancy and maternity, race, religion or belief and marriage and civil partnerships."

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