Regional Account Manager

2 weeks ago

Birmingham, Birmingham, United Kingdom Advocate Group Full time

Our client is seeking a dynamic and results-driven Regional Account Manager to join their On Trade Sales Team in the West Midlands. This role is responsible for promoting our client's brands to On Trade customers, managing sales targets, and building strong relationships within the regional routes to market.

As the Regional Account Manager, you will manage existing accounts, actively seek new opportunities, and ensure that all outlets have the necessary equipment and materials to serve the brand's products to the highest standard.

Key Responsibilities:

  • Achieve sales volume, revenue, and profit targets for regional customers.
  • Work closely with RTM & Pub Co NAMs to manage regional relationships and meet company objectives.
  • Implement and manage the callage brief, creating journey plans to ensure it's followed.
  • Build and maintain relationships with existing customers, ensuring the brand's presence and distribution.
  • Identify opportunities to expand brand distribution and secure new outlet stockists.
  • Ensure proper brand visibility through POS materials, glassware, and tap badges.
  • Accurately record customer interactions and update the CRM database.
  • Support smaller, directly supplied customers, including independent Off Trade outlets.
  • Work with customers to develop appropriate price structures, promotions, and new brands.
  • Take a category-led approach to sales, ensuring the right brand is in the right geography and outlet.

Knowledge, Skills & Experience:

Essential:

  • Knowledge of the current drinks market.
  • Results-driven and motivated.
  • Confident and personable.
  • Computer literate and proficient in Microsoft Office.
  • Excellent interpersonal and communication skills.
  • Ability to build strong relationships with both internal and external stakeholders.
  • Must live within the assigned geographic area.
  • Full driving licence

Desirable:

  • Ability to identify and deliver incremental business opportunities.
  • Positive attitude and excellent teamwork skills.

This is a fantastic opportunity for a driven and experienced individual to join a dynamic team and make an impact within the drinks industry. If you are passionate about sales and have the skills required, we would love to hear from you

Get in touch with Erin at the Advocate Group or APPLY NOW to be considered for this exciting vacancy.

020 7871 8000

Erin@advocate-group.co.uk

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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