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Marketing Director

2 months ago

London Area, United Kingdom Startup Resources Full time

A leading Oil & Gas SaaS is recruiting for a Marketing Director to work onsite in their offices in London. The Marketing Director will work with the management team to develop and execute a comprehensive marketing and go-to-market strategy to promote the company's offerings and brand to help increase sales including communications, social media content, events, etc.


  • Develop, plan, and execute marketing initiatives to promote new and existing content for lead generation including webinars, events, and social media.
  • Work with sales and research to develop effective drip campaigns promoting content, product and enhancements to support lead generation and qualification.
  • Lead effective social media strategy to expand the company's brand and reputation.
  • Establish effective metrics and processes and execute to generate new qualified leads and improve lead qualification efforts.
  • Create positioning documents, sales kits and ensure brand consistency and messaging.
  • Define and manage press relationships to promote the company globally.
  • Competitor screening review - report regularly on our competitors’ marketing efforts and strategy.
  • Spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies


Skills & Experience


  • Proven track record in corporate and product marketing in SaaS or DaaS
  • Experience in the oil and gas industry essential
  • Strategic thinker with analytical skills.
  • Excellent verbal and written communication skills.
  • Knowledge of marketing automation software, graphic design software.
  • Well-defined time management and organizational skills.
  • Video editing capabilities preferred, but not required.
  • Experience using Hubspot preferred, but not required


Unfortunately visa sponsorship is not available for this position.