Head of Marketing and Digital Engagement

2 weeks ago

London, United Kingdom Trees for Cities Full time

Trees for Cities is an independent, national charity that works with communities to plant and care for urban trees, helping to create greener and healthier cities across the UK and internationally for the last 30 years.

We are in a pivotal decade for environmental action, and our current strategy, The Turn of Trees (2022-25), is focused on engaging communities in climate action through the simple yet powerful act of tree planting. Looking ahead, our new strategy launching in 2025 will build on this momentum to create a social movement for tree equity - ensuring that all communities regardless of socioeconomic status, race, or geographic location have access to the benefits that trees provide, including cleaner air, cooler temperatures, improved mental health, and enhanced biodiversity.

The Role
We are seeking a dynamic and visionary Head of Marketing & Digital Engagement to lead our efforts in inspiring, engaging, and empowering communities, volunteers, and supporters across the UK. This is a critical new role, focused on implementing and operationalising our new strategy, enhancing our reach, and building the foundations for our future growth. The role offers the opportunity to lead the development of Trees for Cities’ first national digital engagement strategy, ensuring we build strong connections with communities and supporters through creative campaigns and digital platforms.

Key Responsibilities

  • Lead the development and delivery of our first national digital engagement strategy, driving public awareness and support for urban trees.
  • Inspire and mobilise communities and supporters through innovative campaigns that highlight the benefits of tree planting and urban greening.
  • Collaborate with senior leadership to ensure the successful implementation of our organisational strategy, enhancing our digital presence to extend our reach.
  • Oversee a talented marketing and engagement team, providing leadership, direction, and fresh ideas to foster growth and deepen our connections.
  • Act as a senior voice in the organisation, influencing decision-making and shaping the future direction of Trees for Cities.

About You
We are looking for an experienced marketing leader with a passion for the environment and community engagement. You will have a proven track record of developing and implementing successful digital engagement strategies, and experience leading creative campaigns that inspire action – this could be within a charity or a wider commercial setting. You will be an excellent communicator, capable of influencing at a senior level, and able to bring fresh perspectives to the organisation.

Why Join Us?
At Trees for Cities, we pride ourselves on our warm, inclusive, and vibrant work culture. Our team is deeply motivated by the cause, and we are committed to supporting each other as we work towards a greener, healthier future. This is a fantastic opportunity to join an organisation making a tangible difference in urban environments and communities across the UK.

If you are passionate about mobilising social action and inspiring change, and have the skills and experience to lead our marketing and digital engagement efforts, we’d love to hear from you.

To learn more about the role and organisation, including how to have an informal conversation about the opportunity and apply, please download the full appointment brief.

Closing date: 17 November 2024

Panel Interview Dates: 2 December and then 9 December 2024

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