Social Media Lead
3 weeks ago
We are looking for a Social Media Lead to join our Brand Marketing team in Greenford, London
The successful candidate will help build the strategic approach for B2B social marketing campaigns for our portfolio of brands on a global level. Responsible for leading the team’s efforts to identify and foster social media-centric partnerships with individuals and groups that grow brand awareness, drive new customer engagement, and support ongoing campaign initiatives in areas including editorial, advertising, and events.
Your responsibilities will include:
Oversee content strategy, brand voice consistency and posting across all major platforms including Facebook, X, Instagram and LinkedIn for a variety of brands within the Panavision portfolio. Collaborate on all social media activations from concept to execution alongside UK lead including communications plans and content for areas such as tentpole releases, key business initiatives, social-forward campaigns, competitions/polls/quizzes, product announcements, trade shows and crisis management. Work with Panavision’s internal creative leads & external partners to develop, create, and/or secure assets to fulfill needs on campaigns while managing expectations, deadlines and delivery. Identify, establish, and maintain strategic partnerships with influential individuals and groups that lift brand awareness, affinity, and engagement. Direct generation, collection, curation, scheduling and approvals for posting of assets for social media distribution from a variety of sources within the and outside the organisation. Track quarterly benchmarks for KPIs and consistently communicate progress to leadership teams. Ideate and lead on analytics report builds to evaluate campaign performance and generate wrap-up reports for timely dissemination to business leaders and team. Dotted-line supervision of coordinator-level social team.What you’ll bring to the role:
Demonstratable experience in social media marketing & strategy. Knowledge of the pre, production and post production industry a STRONG plus, but a passion for the film and television industry is key. B2B social media marketing experience. Experience with driving brand level and campaign/product level social media strategy. Strong knowledge with audience targeting and platform self-service tools like Sprout Social. Collaborative & team oriented. Robust copywriting skills required. Familiarity with Adobe CC, using templates to create/edit images & video (Photoshop, Illustrator, Premiere Pro).If you have the skills and experience to join our exciting team, we would love to hear from you
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