Social Media Lead

4 weeks ago

London, United Kingdom Tech Alchemy Full time

**️Title**: Social Media Lead

**Department**: Creative

**Location**: UK or Europe, Remote

**The Opportunity**

As the Social Media Lead, you will be responsible for developing and executing social media strategies in the fast-paced world of crypto, blockchain and web3. This role focuses on growing a crypto community and increasing engagement across various social media platforms.

**Key Responsibilities**:

- Develop and implement a comprehensive social media strategy to increase our visibility and engagement on crypto, blockchain and web3 projects.
- Lead and own the creation of a social media calendar on various channels (Twitter, Discord, Instagram).
- Analysing and reporting on the performance of social media activity, providing insights and recommendations for continuous improvement.
- Monitoring and engaging with our online communities, addressing comments, messages and mentions promptly.
- Collaborate with the design team to ensure visual assets are on brand.
- Collaborate with Marketing, Content, and Design on campaigns and wider strategy
- Collaborate with regional managers to ensure brand consistency across multiple geos.
- Utilise analytics tools such as Google Analytics, Sprout Social, Meltwater, MyAffiliates, and Twitter analytics to produce reports and optimise campaign performance.
- Onboard new and work with existing ambassadors and partners to maximise the partnership agreements.

**Who are we looking for?**
- Proven experience in a senior Social Media Lead role.
- Previous social media experience working on crypto-related projects such as presales or Initial Coin Offerings (ICO) would be beneficial.
- Strong communication, creativity and analytical skills.
- Proficiency in social media management tools and analytics platforms.
- Strong attention to detail and the ability to multitask in a fast-paced environment.
- Bachelors or Masters degree in a related field.

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