Senior Manager, Competitive Intelligence
2 months ago
About ETS:
For more than years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
The Senior Manager, Competitive Intelligence is responsible for monitoring, analyzing, and reporting on industry, market, and competitor developments and the identification and evaluation of new business opportunities. The incumbent will support Business Units and Brand Teams by developing and communicating insightful and actionable business intelligence for strategic decision-making to support strategy formulation, business and marketing plans, new product development, and business development initiatives.
RESPONSIBILITIES
Monitor and analyze industry trends to report out on market intelligence and developments.Provide insights on competitor strategies, strengths, weaknesses, opportunities, threats and strategic plans.Identify and analyze new business opportunities in existing, adjacent or new markets and businesses. Prepare and communicate industry, market and competitive intelligence with business implications and actionable recommendations for ETS strategies and business investments.Make presentations to C-level executives, Brand Teams, Strategic Business Units (SBU) and other business stakeholders. Lead cross-functional market and competitive intelligence team by providing key strategic intelligence, managing action items and providing a venue for strategic discussions to take place.Serve as the competitive intelligence subject matter expert on Brand Teams and other teams as needed.Build and maintain an active network of internal and external intelligence sources. Develop and maintain a bank of relevant secondary data sources.Identify and evaluate prospective business partners and acquisition candidates.Conduct primary and secondary research. Gather and analyze industry, market and competitor intelligence. Respond to ad hoc key business questions with expert analysis.Design and manage third-party market and market and competitive intelligence studies. Manage consultants to ensure achievement of project objectives within established deadlines and budgets.Attend industry conferences and provide reports on industry, market trends and competitor developments.Adhere to ethical standards and comply with the laws and regulations applicable to the job function.SKILLS
Superior ability to interpret qualitative and quantitative information and weave together disparate data to develop relevant insights and determine business implications.Excellent ability to synthesize large amounts of data into concise, written reports and presentations, with strategic implications and actionable recommendations.Strong, written and oral communication skills with the ability to make presentations to C-level executives. Ability to read and interpret financial statements.Strong analytical and problem-solving skills.Ability to effectively manage multiple, concurrent projects and meet deadlines.Ability to work independently and in a team environment, functioning in a results-orientated manner.Excellent interpersonal skills. Ability to forge good working relationships with internal clients at all levels, industry experts/analysts and service providers.Flexible work style, sufficient to function effectively with changing directives and priorities, where all information is not known.Good interviewing skills to support collection of competitive intelligence.Good functional abilities with Excel, PowerPoint and Word.#LI-HYBRID
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