Manager, Customer Insights EMEA
3 weeks ago
Position Overview
What began more than 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifestyle. Building on the brand’s continued success, Ralph Lauren is multiplying the initiatives to further strengthen its European presence with a strategy geared towards locations that reflect the vision and philosophy of the Ralph Lauren brand.
We are seeking a passionate and highly motivated individual to join the EMEA Customer Insights team.The Customer Insights team is a critical enabler in customer centric focus and strategic business growth.
Reporting into Senior Manager of Customer Insights the successful candidate will be responsible for supporting the team in delivering customer insights and analytics projects to fuel customer knowledge across the business focusing on Special projects and Clienteling.The Customer Insights Manager partners with all direct-to-consumer teams and external partners to identify and elevate invaluable customer insights.
Essential Duties & Responsibilities
Oversee Special projects, Clienteling and RLS customer Insights Own and deliver Special Projects in close collaboration with the Marketing team Lead the recurring customer reporting for RLS and Clienteling, including dashboard creation, automation, adjustments, and communication to all relevant stakeholders Develop insightful highlights and ensure effective communication of all reporting and analysis, delivering to key stakeholders including Regional Retail, Marketing, Clienteling and Store teams Present findings and insights to senior stakeholders and partner teams Prioritize and scope analysis requests for Special projects and Clienteling and ensure the right level of support is provided to the key stakeholders and insights delivered in timely manner Build visual, straightforward, strategic presentations to communicate to senior leadership and partner teams Address business questions holistically, delivering complete customer centric insights Partner with Wholesale, Retail, Clienteling, CMI teams to inject further insights into customer analysis Proactively develop analysis and reporting to support business critical strategies and activations Be the go-to lead on Clienteling and Special projectsTeam leadership and management:
Lead prioritization and delivery of Special projects and Clienteling Lead, support and help develop direct reports Identify opportunities for team upskilling Work closely with Senior Manager of Customer Insights on goals, development, and deliveryExperience, Skills & Knowledge
Educated to degree level in a numerate subject e.g. Mathematics, Engineering, Statistics, Physics, Chemistry 4+ years relevant experience in Customer Insights within Marketing and CRM Understanding of the luxury/retail industry and Customer Goods An effective customer insights leader able to create buy-in and influence across many stakeholders Ability to communicate actionable insights and turn complex analysis into meaningful recommendations Experience presenting to senior teams, supporting, and influencing their decisions Excellent leadership and team management skills Great experience in prioritization and managing team projects Highly self-motivated, analytical, with sharp attention to detail Highly creative in problem-solving & communication, with rigorous implementation Proactive, enthusiastic, and reacting intelligently to unforeseen issues Excellent problem-solving skills Experience with customer databases and working with Data teams on extracting relevant data Experience with using data visualization tools (e.g. Tableau) Fully Fluent in Excel and PowerPoint Basic Understanding of SQL preferred-
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