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Strategy Partner
2 months ago
Strategy Partner (Hybrid)
The Role
What this job is:
- Strategic - you will be a key leader of strategy within the agency, helping push our strategic thinking across clients but also coaching and mentoring those around you to be strategically minded.
- Passionate about marketing - excited about the future of marketing and the ever-important role of digital in transforming our clients' businesses, consumer behaviors, and the society we live in.
- Problem-solving - able to come at a problem from many different angles, think creatively and laterally about solving a client's business and marketing challenge.
- Insightful and data-driven - you need to love getting into data sets to uncover insights about a client's business, unearth quirks in category behaviors, or understand what makes consumers tick.
What this job isn't:
- An 'ivory tower' strategist that won't get into the detail: we are looking for someone who's as passionate about the brand proposition as they are about the media plan.
- A role that has rigid processes and structures around it: we are looking for someone who is a self-starter, can thrive in a fast-paced environment, and enjoys that no day is the same.
- A lone wolf - teamwork is central to our values here and we are looking for someone who loves to drive a team towards a shared vision, helping 'raise the floor' and 'raise the ceiling' of strategic thinking in the agency.
Give me a breakdown of what a Strategy Partner here does:
- A key strategic partner for clients, ensuring that what is at 'the top table' helping clients solve their business challenges.
- Passionate and curious about the role platform data can play in understanding consumer behavior; able to work closely with technical teams like PPC and SEO teams, retail specialists, etc., to extrapolate micro platform-level insights into macro provocations about a client's business.
- Deliver annual strategy for key clients, demonstrating how digital and technology can be a cornerstone of a client's growth strategy. Understand the broader relationship between a client's business and their brand and marketing, how it influences consumer behavior in the real world, and what it demands of marketing investment.
- Be a driving force of strategic thinking; the Strategy Partner will be integral in coaching and inspiring internal teams to think strategically and creatively about their clients' business and how we can continually drive growth for our clients.
- Bring ideas for new and inventive ways to use data to understand a client's business and category, continually improve the standards of strategic insight.
- Help build a strong industry profile for our strategy and planning.
- Be able to understand and analyze a wide range of data sources to create a compelling opportunity for our clients and be able to present in a captivating way.
What talents and experience would suit this role?
- You are proactive, positive, and self-motivated and are an entrepreneur at heart.
- A strategic leader who has a passion for problem-solving and is curious to learn, challenge, and inspire others.
- A strong understanding and passion for how advertising works and a deep knowledge and passion for digital marketing.
- Adept at understanding, identifying, and addressing our clients' biggest marketing challenges.
- Curious and passionate about consumer behavior and how we can use data to understand it.
- Comfortable on their feet; able to lead important conversations with clients and stakeholders, confident and inspiring.
- Proactive and solutions-focused, not afraid to get stuck into the weeds of a problem to help find the best answer.
- Strong storyteller who has the ability to stitch together complex ideas into a simple, succinct narrative and drive multi-disciplinary teams towards a shared strategic vision.
