Digital Performance Analyst

3 days ago

Leeds, United Kingdom NHS Digital Full time

About the role

NHS England’s Transformation Directorate has a mandate to deliver a very broad and complex set of new products, platforms, services, and capabilities over the coming years to support the transformation of health and care. The scale and maturity of digital health is now central to the delivery of health and care goals. Technology and digital innovation has never been so important for the continued improvement of health outcomes for patients.

We now have an opportunity for an experienced Digital Performance Analyst to join our Digital Citizen team to work across the NHS.UK web estate.

Digital Citizen delivers citizen-facing national digital channels and services - including nhs.uk, the NHS App, and NHS Login.

NHS.UK  is the UK's biggest health website, with more than 80 million visits every month. It provides thousands of clinically validated articles, videos and tools, and millions of people also access our content through partner websites, apps & internet-connected devices. More than 2,000 organisations share our content, including other NHS websites, local authorities, charities and commercial organisations. Social media is also an important part of the NHS website service and we reach millions of people a month through Facebook, Twitter & YouTube.

We believe it's important that people engage with their health, care and wellbeing so they can stay healthy and help manage any long-term health conditions.

As a Digital Performance Analyst you role will include:

Reviewing, analysing and reporting web analytics data for NHS.uk (Adobe Analytics) Providing effective and ongoing and actionable insight into user journeys across NHS.uk Setting and tracking relevant performance KPIs Using web analytics tools (Adobe Analytics) and reporting through data visualisation tools e.g. Power Bi to analyse the end-to-end user journey Communicating complex data clearly across the programme and key external stakeholders including Department of Health & Social Care and NHS England Exploring and investigating new tools and technology to assist with web analytics and insight

About you

Some of the skills and experience we’re looking for:

Experience and in-depth knowledge of one or more digital analytics products, such as Adobe Analytics, Google Analytics or Webtrends Experience in the end-to-end tagging of web pages with analytics code and utilising tag management techniques Experience of taking web analytics data and creating actionable insights into user journeys that support improvements in UJ and UX Experience in one or more data visualisation tools, such as Power BI or Tableau Excellent communication skills and comfortable working with a range of internal and external stakeholders. Experience of leading on a range of projects, prioritising workloads to meet deadlines, including the allocation of work to other colleagues, to deliver quality outcomes.

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