Data & Digital Solutions Specialist

3 months ago

WaltononThames, United Kingdom Kia Europe Full time

Welcome to Kia UK

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023. With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle – and the new pioneering EV9.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2024 by Great Place To Work, and also ranked in the 2023 Best Workplaces for Women. Excellent responses were given by Kia staff on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and sense of security.

The Role

This role manages the Kia UK customer database (currently Siebel, moving to Salesforce), with a focus on increasing the quantity and quality of data, ensuring effective use and ensuring compliance with relevant regulations and develops reporting for dealers, van centres and field teams on the management of Leads and Chat enquiries (open rates, conversion, etc). You will also act as an expert to support other teams and business partners in best practice for the collection, transfer, use and storage / retention of customer data, ensuring compliance with GDPR requirements.

Be responsible for the overall performance management of Digital and Data solutions reporting ( Siebel , Leads , Kia Chat, Salesforce etc).

Key responsibilities include:

Customer Database

Manage the KUK customer database (currently Siebel) including all extracts and data flows, and provide reporting on database health and the quality and effectiveness of CRM campaigns

Play a key role in the continued development of the database, including proposed transition to Salesforce

Ensure KUK policies are adhered to and updated in line with latest legislation in respect of data storage, use and retention / deletion.

Support marketing and other teams, providing advice, guidance and expertise to ensure compliance with legislation (GDPR) and to improve effectiveness

Work with third parties and business partners to ensure compliance and best practice in respect of data storage and handling

Lead Management

Manage third party suppliers to ensure the effective distribution of leads to dealers and van centres

Develop and generate reporting on lead management to support dealers, van centres and field teams to improve conversion and performance

Chat

Manage third party suppliers to ensure the effective operation of Kia Chat

Develop and generate reporting on Chat follow up and conversions, supporting dealers, van centres and field teams

Support the definition and roll-out of future phases of Kia Chat

Apps and Other Systems

Support the development and implementation of future customer and data systems, including the development of the Kia website (One Web) and Kia Apps

General

Develop and maintain up-to-date documentation for all systems and processes

Develop effective and collaborative relationships with internal and external partners, acting as a though partners for the development of digital and data solutions

Work closely with the CRM team to advise and support projects with the aim of improving overall CRM performance in Open Rates , CTRs etc.

Manage and authorise data requests from KUK departments

Set up a dashboard of regular, accurate and meaningful reporting and metrics on data collection and database health

Manage and review all key reports identifying trends and challenges at a very early stage

Develop an effective and collaborative working relationship with internal and external stakeholders and key agency partners.

About You

Minimum 2 to 3 years of experience in a data, strategy or reporting role within the Automotive or data sector

Experience of CRM system development and integrations

Experience of strategic development and management of data

Skills:

Highly numerate and PC literate. MS Office advanced (PowerPoint/Excel) with strong presentation skills.

Excellent interpersonal and communication skills.

Business analysis, planning and data processing skills.

Self-starter, motivated, driven, with a desire to learn.

Demonstrate high energy and drive, and the capability to review and share insight

Ability to interpret and present complex data.

Understanding of GDPR

Strong interpersonal skills with the ability to work effectively with various stakeholders within the organisation

Logical and objective, with the ability to translate data and feedback into results and process.

Strong data analytical experience

We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role, we’d love to hear from you

The Benefits

Flexible working hours (core hours between 10:00am-3:00pm)

Hybrid working (up to 2 days a week remote working pro rata)

Employee Car Scheme (car lease + insurance all included from £80/month)

Onsite Chef -> free lunch every day

Private Medical Care (Vitality) 

Annual Health Checks and free flu jabs offered on site

Private Dental Care (Denplan, £0 excess)

Pension with enhanced employer contribution

Income Protection & life Assurance

Critical Illness Protection

24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

Work from anywhere for one week a year

Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

Enhanced Paternity Leave

‍ Free weekly yoga, football, and badminton clubs

Pool tables, dart board, and massage chairs onsite

Opportunity to get involved & give back via our charity partners

Birthday Vouchers

Celebrations such as our Spring Ball, Christmas events, Social Club and much more

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5 minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

Step 1: CV review

Step 2: Teams interview

Step 3: Face-to-face interview

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