Marketing Propositions Executive
4 months ago
RAC have an amazing opportunity for a Marketing Retention Executive to work in the B2C Consumer Roadside division. You will own and drive key commercial retention initiatives and support the delivery of the overall RAC breakdown retention strategy.
Working in Propositions as part of the wider Membership and Retention team, you’ll provide end-to-end communications that are delivered to our 2.2 million RAC members.
Using member insight and channel information to understand different customer needs, you’ll identify opportunities to improve existing customer journeys, programmes and propositions that will help drive loyalty and customer retention.
What You’ll Do…
Create actionable improvement in churn & member value across all leavers Produce Comms briefs and document customer journeys to support in the development of new propositions and communications for existing customers that will help drive future customer loyalty Work closely with our channel management to ensure we are implementing improvements in the key customer touchpoints such as breakdown roadside experience, membership call centre and digital self- service to ensure we meet and exceed customer expectations and deliver on the commercial targets Support on initiatives such as our member reward scheme and prize draws to drive customer satisfaction Gain customer insights to help shape our overall retention strategy by organising call listening, market research and undertaking competitor research Review the performance of existing campaigns with Insight team to identify improvements to optimise on-going performance Report on and share data insights for key KPIS such as online renewal rates and reward redemptions Develop business cases and ROI metrics to support all activity Manage compliance led activity to ensure best possible outcomes for our membersWhat You’ll Need…
You’ll have experience within consumer marketing, ideally within the financial services or retail sector, as well as;
Creative and analytical mindset leading you to understand commercial KPI’s. A track record of delivering results and the tenacity and drive to make things happen. Proficiency in Microsoft Office including PowerPoint, Excel Excellent relationship building and communication skills. The ability to build trust with both stakeholders and your peer group Experience of cross functional working.
In return, we offer…
At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:
FREE RAC Ultimate Complete Breakdown Service from Day One. 25 days annual leave entitlement plus bank holidays. Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings. 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering. Family leave support including paid time off, flexibility and resources to help balance work and family commitments. Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household. Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options. Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more. FREE onsite parking.When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus
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