Marketing Propositions Specialist
1 week ago
RAC is seeking a skilled Marketing Propositions Specialist to drive key commercial retention initiatives and support the delivery of the overall RAC breakdown retention strategy.
As a key member of the Membership and Retention team, you will provide end-to-end communications to our 2.2 million RAC members, leveraging member insight and channel information to identify opportunities to improve existing customer journeys, programmes, and propositions.
Key responsibilities include:
- Creating actionable improvements in churn and member value across all leavers
- Producing comms briefs and documenting customer journeys to support the development of new propositions and communications for existing customers
- Working closely with channel management to ensure key customer touchpoints meet and exceed customer expectations and deliver on commercial targets
- Supporting initiatives such as member reward schemes and prize draws to drive customer satisfaction
- Gaining customer insights to help shape the overall retention strategy through call listening, market research, and competitor research
- Reviewing campaign performance with the Insight team to identify improvements and optimize ongoing performance
- Reporting on and sharing data insights for key KPIs such as online renewal rates and reward redemptions
- Developing business cases and ROI metrics to support all activity
- Managing compliance-led activity to ensure the best possible outcomes for members
Requirements include:
- Experience in consumer marketing, ideally within the financial services or retail sector
- Creative and analytical mindset, with a track record of delivering results and tenacity to make things happen
- Proficiency in Microsoft Office, including PowerPoint and Excel
- Excellent relationship-building and communication skills
- Ability to build trust with stakeholders and peers
- Experience of cross-functional working
In return, RAC offers a competitive salary, 25 days annual leave entitlement, and a range of benefits, including FREE RAC Ultimate Complete Breakdown Service, a Group Personal Pension scheme, and access to Orange Savings.
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