Marketing Propositions Executive
4 weeks ago
RAC is seeking a talented Marketing Propositions Executive to join our B2C Consumer Roadside division. As a key member of the Membership and Retention team, you will drive commercial retention initiatives and support the delivery of our overall breakdown retention strategy.
You will provide end-to-end communications to our 2.2 million RAC members, using member insight and channel information to understand different customer needs. Your goal will be to identify opportunities to improve existing customer journeys, programmes, and propositions that will help drive loyalty and customer retention.
Key Responsibilities:
- Create actionable improvements in churn and member value across all leavers.
- Produce Comms briefs and document customer journeys to support the development of new propositions and communications for existing customers.
- Work closely with our channel management to ensure we are implementing improvements in key customer touchpoints.
- Support initiatives such as our member reward scheme and prize draws to drive customer satisfaction.
- Gain customer insights to help shape our overall retention strategy.
- Review the performance of existing campaigns with Insight team to identify improvements.
- Report on and share data insights for key KPIs such as online renewal rates and reward redemptions.
- Develop business cases and ROI metrics to support all activity.
Requirements:
- Experience within consumer marketing, ideally within the financial services or retail sector.
- Creative and analytical mindset leading you to understand commercial KPIs.
- A track record of delivering results and the tenacity and drive to make things happen.
- Proficiency in Microsoft Office including PowerPoint, Excel.
- Excellent relationship building and communication skills.
- The ability to build trust with both stakeholders and your peer group.
- Experience of cross-functional working.
What We Offer:
- FREE RAC Ultimate Complete Breakdown Service from Day One.
- 25 days annual leave entitlement plus bank holidays.
- Option to join RAC's Group Personal Pension scheme where we will match/contribute up to 6.5% on qualifying earnings.
- 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
- Family leave support including paid time off, flexibility, and resources to help balance work and family commitments.
- Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
- Car salary sacrifice scheme – after 12 months of employment, where you'll enjoy significant tax savings, including electric vehicle options.
- Access to Orange Savings, our online discounts portal offering 1000's of savings on high street retailers, supermarkets, holidays, tech, and much, much more.
- FREE onsite parking.
When you join us, you will automatically be opted into our Colleague Share Scheme, called 'Owning it together'. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC, and is no ordinary work benefit, incentive, or bonus.
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