Digital Strategy Manager
4 weeks ago
Job Description
Digital Strategy Managers at APEX are responsible for supporting the overall growth of APEX's programmatic offering through crafting and coordinating strategic programmatic recommendations for Publicis clients to achieve and surpass client business objectives. Three key pillars of the role are Media Planning , Programmatic Strategy and Account Management.
This opportunity is perfect for you if you've had a background in programmatic trading or media planning and are looking to take your career to the next level, advising and putting programmatic into action with Tier 1 clients.
Qualifications
Programmatic planning , working closely with the Client teams on your accounts as well as the Trading and Account Management teams Respond to RFP/RFI requests across various online programmatic channels including Display, Online Video, Audio, DOOH and YouTube Build creative and outcomes-driven programmatic proposals , inclusive of in-depth targeting and audience strategies for advertisers across all verticals Coordinate with APEX in-house programmatic trading team to vet proposed solutions and rates across all relevant campaign opportunities Manage and track all campaign opportunities within SalesForce and support Operations with financial tracking/reporting Contribute to product positioning and sales marketing materials, including the development of Apex case studies to showcase successes to our partners-
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