Global SEO, Social Media, and Digital Marketing Manager

3 weeks ago

Basingstoke, United Kingdom Thermo Fisher Scientific Full time

At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – To enable our customers to make the world healthier, cleaner and safer. We provide our colleagues with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.

Our work in specialty diagnostics improves the diagnosis and management of blood cancers and immune system disorders. Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on – now and in the future.

Location/Division Specific Information

We are looking for a to join the Microbiology Division, Marketing function. The successful candidate is diligent and has a talent for data-driven recommendations to improve our marketing awareness to microbiology customers in clinical, food, and pharma segments.

Discover Impactful Work:

In this role you will improve our online presence and drive organic traffic, develop and implement comprehensive strategies, lead social media platforms, coordinate digital advertising campaigns, conduct market research, analyse data, and collaborate with cross-functional teams. Join us and make a significant impact on our global digital marketing efforts.

A Day in the Life:

Develop and implement global SEO strategies (using platforms such as Google Search Console, SEMrush, and Moz) Analyse web data such as user behaviour, campaign performance, and social media engagement to provide actionable insights and recommendations Implement engaging social media campaigns to drive community growth and engagement. Strategize paid media campaigns using platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads to improve brand exposure and return on investment. Conduct market research and competitor analysis to seek opportunities and develop strategies for global expansion. Collaborate with content creators, designers, developers, and other collaborators to align digital marketing initiatives and optimise user experience across platforms. Partner with external agencies and vendors for SEO audits, content creation, link building, social media management tools, and other digital marketing services.

Keys To Success:

Education

Bachelor's degree in Marketing or relevant field.

Experience

3 years+ of experience in global SEO, social media, and digital marketing. Experience running digital advertising campaigns using platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads. International campaign experience preferred.

Knowledge, Skills, Abilities

Proficiency in using platforms such as Google Search Console, SEMrush, and Moz. Experience using social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Strong understanding of SEO principles and techniques. Proficiency in data analysis Project management and organizational skills. Strong communication and social skills. Creative and innovative approach.

Physical Requirements / Work Environment

Ability to travel (including internationally) at low frequency for team, project, and business meetings

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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