Performance Marketing Assistant Manager
4 weeks ago
The Opportunity
We have an opportunity for a Performance Marketing Assistant Manager to join us to sit within our Global Digital & Consumer Marketing team for our L'Artisan Parfumeur & Kama Ayurveda brands based in London.
You will manage the digital media campaigns, overseeing Paid Social, Paid Search, Affiliates, and VOD/Display media for the L’Artisan Parfumeur and KAMA Ayurveda brands from planning to implementation across our global markets. You will manage all media to meet revenue targets and be accountable for the CA&R targets associated.
You will own the media activations for both brands at an exciting time for the brand where you can influence campaigns from planning, content and implementation.
What you'll get to do
· Develop and execute a comprehensive paid media strategy, including PPC, display advertising, and social media advertising, to maximize brand exposure and drive sales
· Briefing requirements into brand team and then final campaigns into agency
· Manage and grow the affiliate marketing program, fostering relationships with partners, and optimising commission structures to increase affiliate performance and elevate where possible as a luxury brand
· Collaborating with the Brand, ECommerce and Marketing teams to execute cross-channel campaigns
· Own the reporting of the performance of marketing campaigns to senior management and stakeholders, ensuring transparency and alignment with business objectives. Provide recommendations and challenge agency across key areas.
· Working with the platform partners (Meta, TikTok etc.) and Brand teams to create best-in-class, digital-1st creative assets that are optimised for channel, placements and targeting
· Support international Expansion of brand .coms – understand market and audiences to adapt marketing strategies accordingly
· Keep a keen eye on industry trends, competitors, and market shifts, ensuring the brand maintains a competitive edge and is at the forefront of the fragrance industry
We'd love to meet you if you have
Solid experience working in a similar Media role – managing performance channels ideally within Beauty, Fashion or Luxury or any DTC innovation-led business
Good Excel knowledge and experience working with Business Intelligence Platforms such as Looker
Partnering experience with media agencies and various different teams
Exceptionally strong interpersonal skills to build and manage relationships across multiple teams in the UK and other International markets
A few things you'll love about us
An entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package-
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