Senior Sports Partnership Executive

5 months ago

Bury, United Kingdom JD Sports Full time

Role Overview:


The purpose of this role is to work with the Sports Partnerships Manager & wider Partnerships team, primarily to support JD’s Sports sponsorship activity, focusing on our commercial football agreements. The role will include augmenting of specific partner activation calendars & executing plans around key activity across all JD and partner channels, ensuring that all marketing rights are utilised effectively and commercial opportunities maximised. The role will involve liaising with the JD studio, partners, content providers & the wider marketing/multi-channel teams to execute activity across all platforms. Produce accurate reports of all sponsorship activity & circulate relevant updates to ensure all relevant stakeholders within the multi-channel & marketing teams are aware of the activity to achieve maximum reach & impact.

Key Duties/Responsibilities:

Ownership of specific activation calendars to maximise Sports Sponsorships with a particular focus on commercial football partnerships. Continuously develop and refine partnership activation strategies through reviewing of our partnerships’ impact. Regular liaison with partners to identify key stories & opportunities to create activity that will help raise the profile of our partnerships. Ensure relevant content is being produced for use on JD platforms, JD social media & all sponsor platforms with product relevance where possible. Work collaboratively across internal departments and stakeholders for partner approvals and alignment of programmes and initiatives including with the retail marketing & activation teams. Work with the JD Social & wider multi-Channel Teams on developing activity, competitions & strategies that further promote partnership activity. Work with retail & the JD Marketing Team to identify opportunities for events & activations instore with a focus on local community engagement. Work with the relevant parties, including buying & merchandising, to assist in relevant product being seeded to the sponsored asset where relevant. Assist in activating photoshoots & relevant campaign imagery for sponsored assets alongside the creative team. Work with the wider multi-channel team to ensure awareness of all other partnership activity is pushed through key channels & any opportunities for sponsored assets to assist in other campaigns are identified. Carry out strategies and campaign ideas that will help improve association & sales potentials through the use of our partnerships. Work the PR team, and agencies where relevant, to execute opportunities for press coverage/access of our sponsored assets. Report back on all sponsorship activity and competitions to show the benefits and coverage obtained including commercial results where relevant. Continually monitor relevant competitors and inspiration sources to report to the wider team.

Skills/Experience/Knowledge needed:

Full & Clean Driving License Excellent knowledge of Sports (primarily football) is key. Experience of planning & activating partnership agreements is preferred. Wider sporting knowledge of other sports is also advantageous. Strong presentation skills & attention to detail. Excellent verbal and written communication skills. Ability to work as part of a growing team in a fast moving environment. A willingness to learn new skills. A willingness to work out of hours and travel where necessary. Prior experience of working in Sports Marketing or Sports Marketing agencies is preferred but not essential.

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

Incremental Holiday Allowance Staff Discount on qualifying purchases across Group retail stores and online Exclusive Colleague Bike Discount scheme Discounted Gym membership Personal development opportunities to learn and develop at work Access to Apprenticeships and accredited qualifications

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