Senior Sports Partnership Manager

4 weeks ago


Bury, Borough of Bury, United Kingdom JD Sports Full time

Role Overview:

As a key member of the JD Sports Partnerships team, you will be responsible for driving the success of our commercial football partnerships. This will involve working closely with the Sports Partnerships Manager and wider Partnerships team to develop and execute activation strategies that maximize sponsorship opportunities. Your focus will be on augmenting partner activation calendars and executing plans across all JD and partner channels, ensuring effective utilization of marketing rights and commercial opportunities. You will also be responsible for producing accurate reports of sponsorship activity and circulating relevant updates to stakeholders within the multi-channel and marketing teams.

Key Responsibilities:

  • Ownership of specific activation calendars to maximize sports sponsorships, with a particular focus on commercial football partnerships.
  • Development and refinement of partnership activation strategies through regular review of partnership impact.
  • Liaison with partners to identify key stories and opportunities to create activity that raises the profile of our partnerships.
  • Ensuring relevant content is produced for use on JD platforms, JD social media, and all sponsor platforms with product relevance where possible.
  • Collaboration with internal departments and stakeholders for partner approvals and alignment of programs and initiatives, including with the retail marketing and activation teams.
  • Work with the JD Social and wider multi-channel teams on developing activity, competitions, and strategies that further promote partnership activity.
  • Identification of opportunities for events and activations in-store with a focus on local community engagement, working with retail and the JD Marketing Team.
  • Assistance in activating photoshoots and relevant campaign imagery for sponsored assets alongside the creative team.
  • Ensuring awareness of all other partnership activity is pushed through key channels and identifying opportunities for sponsored assets to assist in other campaigns, working with the wider multi-channel team.
  • Development and execution of strategies and campaign ideas to improve association and sales potentials through the use of our partnerships.
  • Collaboration with the PR team and agencies where relevant to execute opportunities for press coverage and access of our sponsored assets.
  • Reporting back on all sponsorship activity and competitions to show the benefits and coverage obtained, including commercial results where relevant.
  • Continual monitoring of relevant competitors and inspiration sources to report to the wider team.


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