Brand Marketing Executive

4 weeks ago

Bury, Borough of Bury, United Kingdom JD Sports Full time

Job Title: Brand Marketing Executive

Job Summary:

We are seeking a highly skilled Brand Marketing Executive to join our team at JD Sports. As a Brand Marketing Executive, you will be responsible for delivering world-class marketing initiatives that position JD as the Partner of Choice for leading sports, fashion, and lifestyle brands.

Key Responsibilities:

  • Support the marketing manager in delivering assigned brand campaigns across the full marketing mix.
  • Work closely with buying, merchandising teams to determine product focuses.
  • Develop and manage brand marketing/communication campaigns with execution experience across the full marketing mix.
  • Drive cross-functional teams effectively, able to work in matrix organisations and with assigned brands.
  • Manage internal stakeholders, agencies, customers, and other external partners.
  • Deliver consistent presentation of assigned brand at JD.
  • Co-create and actively manage assigned brand's calendar/schedule of activity.
  • Support regional/local markets as required in order to maximise efficiency of relationship to JD.
  • Creation of key marketing initiatives for assigned brand and negotiation of key priorities into JD.
  • Budget Ownership - Co-creation in partnership with assigned brands of marketing budget.
  • Control & monitor investment in line with brand activity & assigned.
  • Work closely with assigned brand and JD team to ensure relevant programme development with KPIs, objectives, critical path, activation/roll up and wrap reporting.
  • Deliver ongoing analysis with clear understanding of ROI measurement and growth opportunities to be integrated into future planning.

Requirements:

  • Relevant experience in a marketing role working with & developing consumer brands on a global/regional/international level.
  • Knowledge of brands, how they are managed, the methods and tools used to help define what a brand stands for, how it is communicated and how to help others working on/with the brand understand how to bring it to life in the most impactful way.
  • Proven skills delivering brand growth through consumer initiatives.
  • Strong understanding of the touchpoint & media landscape relevant to JD consumers.
  • Experience utilising research insights and presenting & deploying actionable recommendations.
  • Able to navigate complexity and thrive in a fast-paced environment, able to work under pressure.
  • Outstanding project management experience, managing internal stakeholders, agencies, customers, and other external partners.
  • Strong analytical problem-solving skills.
  • An innovative thinker, results-oriented, can understand how to achieve the 'right balance' to impact consumer perception.
  • Excellent written and verbal communication skills including in brief & presentation writing.
  • Highly proficient with all relevant computer software MS office, Keynote etc.
  • Creative problem-solving mindset with the ability to leverage data to enhance creative solutions.
  • Analytical, possesses the ability to apply data and insights to strategy to drive results.
  • Budget: proven management & analytical skills, must be able to handle significant & complex budgets.
  • Fluent English, additional language skills are desirable.
  • An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
  • Retail experience is an advantage.

About JD Sports:

JD Sports is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people-first, a digital leader, and customer-focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and develop at work
  • Access to Apprenticeships and accredited qualifications

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