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Marketing Assistant

3 months ago

Hemel Hempstead, United Kingdom Hollywood Bowl Group Full time

Do you have B2C marketing experience?

Are you passionate about all things marketing?

Are you looking to join a business that is financially stable with very exciting expansion plans?

If so, then look no further

The Why...

Join Hollywood Bowl Group as our Marketing Assistant, in return you'll get:
Access to our Electric Vehicle scheme22 days holiday + additional days with length of service50% off food when you are working in centres Optional pension planOngoing training and development with access to development programmes and apprenticeship schemesFree games vouchers every month30% discount off food and drink for you and up to five friendsAccess to our Employee Assistance Programme (EAP) for you and your family
Opportunity to join our healthcare cash planFinancial long service awardsA £15 donation to our charity partner when you complete your inductionEnhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Our Marketing Assistant sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with occasional travel to our centres required.

The responsibilities of the Marketing Assistant include:

Support the Marketing team in the implementation of the national marketing plan and retail calendarOwn the team's marketing information systems, ensuring accurate and up-to-date information on centres and their respective systemsSupport Marketing Executives and the Brand and Campaigns Marketing Manager with the implementation of marketing campaigns, including key seasonal campaigns, key trading dates, local centre initiatives, and centre investments, e.g. new centre openings and refurbsBrief designers to create marketing assets for a range of audiences and channels for campaigns and centre investments across product categories, e.g. Bowling, mini golf, Food & Drink and AmusementsCampaigns will include planning, asset briefing, and copywriting across paid media channels, e.g., social media, out-of-home (OOH), radio and press, POS and merchandising, and content creation via external graphic designers, agencies, influencersSupport events, e.g. for launching new centresReport on marketing activities to monitor and measure their effectivenessSupport bowling and mini-golf centres and regional teams with tactical marketing initiatives for attraction, engagement, and retention of customers, administering requests from centres using marketing support systemsMonitor and keep key systems updated, including the online print and stock management 'toolkit' to meet the needs of the centre team; update the centre's digital screen content; update the image and asset management librarySupport the relationship with the print and print management supplierSupport content creation and reporting for social media channels, such as Facebook, Instagram, TikTok, X, and YouTubeSupport with competitor research and analysisSupport the relationship with the marketing teams of our landlords, e.g., communicating key campaigns, maximising the opportunity of their marketing channels, and making sure our brands are accurately represented in their communicationsIdentify and champion opportunities to enhance the customer experienceOwn the maintenance of the marketing pages of the HBG intranetAccurately log and code marketing invoicesProofread marketing copy, accurately checking pricing and key customer facing informationSupport the competition processSupport with monitoring and the timely replenishment of stock in the centresInternal communication of marketing initiativesArrange meetings, focus groups, and workshops

To be successful, you'll have:

Minimum of 1 year of B2C marketing experienceGood MS Office skills on PowerPoint, Word and ExcelMarketing degree, CIM level 4, or equivalent experience Demonstrable organisation and time management experience Able to develop and work effectively to project plansDemonstrable commercial awarenessExperience of building relationships with suppliers/agenciesExcellent communications skills Able to work autonomously, self-manage and prioritise tasksAble to 'get things done' against deadlines and budgetsGood time management and ability to multitask Highly organised with excellent attention to detailKnowledge of and experience in:Marketing asset developmentCampaign managementSocial media marketing Copy writing and editingMarketing communications
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.Now with 72 centres across the UK, operating under the Hollywood Bowl and Puttstars brands, we're proud to be ambitious market leaders in experiential family entertainment.We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.