Marketing Analytics Specialist

6 months ago


Stockport, United Kingdom Stagecoach Group Full time

Salary

£43 - £48k DOE

How do you fancy joining our team, on a fixed term basis of 6 months

We are looking for a Marketing Analytics Specialist – someone who has a passion for data analytics in the world of Marketing.

So, what will you be letting yourself in for we hear you ask

The role will be responsible for assessing the performance of our marketing campaigns and channels to inform strategic decision-making. You will leverage data analytics to optimize marketing efforts, providing actionable insights, and ensure that marketing activities align with our business objectives.

Strong analytical and problem-solving skills are key – You’ll be involved in interpreting complex data sets, with the ability to present data driven insights to non-technical stakeholders.

You’ll be fostering a culture of data driven decision making through designing and implementing KPI’s to measure the effectiveness of the initiatives, using this to uncover trends, patterns, and opportunities within marketing to improve efficiencies.

Stakeholder management is key, you’ll be partnering with cross-functional teams to translate data insights into actionable recommendations for business improvements, identifying trends, patterns, and opportunities for optimization.

There’s just a couple of ‘must-haves’ from our perspective… 

You’ll need to have experience and be able to demonstrate experience in marketing analytics or a similar role, with a strong understanding of marketing principles and strategies.

You’ll be familiar with both digital marketing channels (including SEO, SEM, social media, and email marketing) and out of home / Above The Line (ATL) marketing channels (e.g. Billboards, Radio, DM).

Demonstrated ability of utilising data modelling and statistical techniques to predict future marketing trends and outcomes.

What’s in it for you?

Defined Contribution pension scheme with employer contributions Death in Service cover 25 days holiday plus bank holidays A Stagecoach Bus travel pass for you and a companion Access to the Hapi platform with retails and leisure discounts Private medical insurance Access to our Employee Assistance Program

So, if this role is for you, we’d love to see you apply. 

Stagecoach workplace culture is one where everyone can be themselves and where all the differences our people bring to the business are celebrated. We welcome applications from all, irrespective of background, gender, ethnicity, race, religion, beliefs, disability, neurodiversity, sexual orientation or age. 

Location:

Stagecoach Shared Service Centre One Exchange, 20 Railway Road Stockport SK1 3SW
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