Data Driven Marketing Analyst

6 days ago


Stockport, Stockport, United Kingdom Stagecoach Group Full time

We are seeking a highly skilled Data Driven Marketing Analyst to join our team at the Stagecoach Shared Service Centre in Stockport.

The successful candidate will be responsible for assessing the performance of our marketing campaigns and channels, leveraging data analytics to optimize marketing efforts and provide actionable insights to inform strategic decision-making.

Key responsibilities include interpreting complex data sets, presenting data-driven insights to non-technical stakeholders, and fostering a culture of data-driven decision making through designing and implementing KPIs.

Strong analytical and problem-solving skills are essential, as well as experience in marketing analytics or a similar role with a strong understanding of marketing principles and strategies.

Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing, as well as out-of-home/Above The Line (ATL) marketing channels, is also required.

Demonstrated ability to utilise data modelling and statistical techniques to predict future marketing trends and outcomes is necessary.

This role offers a competitive salary of £45,000 - £50,000 per annum, depending on experience, plus a range of benefits including a defined contribution pension scheme, death in service cover, 25 days holiday plus bank holidays, and access to our Employee Assistance Program.

Stagecoach is an inclusive employer that welcomes applications from all backgrounds and perspectives.



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