Senior Influencer Manager

4 weeks ago

London, United Kingdom VaynerMedia Full time

Here’s where you come in

… Develop and execute influencer marketing strategies to achieve brand objectives and KPIs. Overseeing the development and implementation of all influencer campaigns from ideation to execution. Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success. Identify and research potential influencers aligned with our brand values, target audience, and industry niche. Build and nurture relationships with influencers, including negotiating partnerships, contract management, and ongoing communication. Collaborate with internal teams to align influencer campaigns with overall marketing initiatives. Coordinate influencer campaigns from conceptualisation to execution, ensuring deliverables are met on time and within budget. Monitor and analyse influencer performance metrics, such as engagement rates, reach, and ROI, and provide actionable insights for optimisation. Stay updated on industry trends, best practices, and emerging platforms to innovate our influencer marketing strategies. Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns. Handle influencer outreach, scheduling, and coordination for events, promotions, and content creation activities. Maintain a database of influencers, contacts, and campaign assets for future reference and reporting purposes.

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

Experienced in writing clear briefs, and communicating with influencers from micro to celeb. Deep familiarity with influencers landscape, including recommending/booking talent. Ability to strategically recommend breakthrough programs leveraging influencers, aligning influencer activities with business goals. Ability to think globally/regionally, in addition to local market. Strong communication and negotiation skills for building partnerships. Experience with large brand and large-scale activations. Organisational skills to manage timelines, budgets, and resources. Understanding of social media, digital platforms, content creation, and analytics inside & out. Ability to develop creative campaigns aligned with brand values. Capability to analyse campaign performance and make data-driven decisions. Clear and effective communication with influencers and internal teams. Ability to adapt to evolving trends and challenges in the influencer landscape.

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people.

Unlimited Holiday + 1 Day Birthday Leave Perkbox (online discount platform with 250 perks available). Journey EAP - proactive and crisis support with life concierge services Enhanced Parental Leave Unlimited Coaching sessions, which can be private and team class sessions Cycle to work scheme Employee Assistance Program (Financial, Mental and Physical Wellbeing) Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras Life Assurance Income Protection Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. 

Candidates must be authorised to work in the U.K.

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