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Senior Strategist

4 months ago

London, United Kingdom Influencer Full time

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Who are you?

You’re a strategic thinker that has spent several years delivering best in class, impactful social strategies at a digital / social / influencer agency. You love nothing more than unpacking and understanding a complex client brief and translating it into a clear strategic framework that creatives can use as a jumping off point for coming up with cutting edge creative.

You’re comfortable taking audience and behavioural data, mixing it with platform insight, trends and opportunity to construct high-performing campaigns that bring brands, audiences and creators together in authentic and meaningful ways. You have a firm knowledge of measurement frameworks, and a keen understanding not only of how to deliver success for clients, but the ways we can measure and prove the value in each campaign.

What are we looking for?

This role sits within Impact Studio, our in-house team of creatives, strategists and performance media specialists. In this role you will be working within the strategy team, supporting the whole team in delivering exciting creator campaigns that answer client briefs.

Roles & Responsibilities:

  • Brief interrogation: Breaking down and interpreting client briefs, leading strategy workshops both internally and externally with clients

  • Insight & research: Guiding the team through research to uncover insights that can tee up the strategy and creative execution

  • Industry expertise: Staying up to date on platform and audience specific trends, content formats and creative developments from across the social and influencer landscape

  • Devising strategy: Building strategic frameworks in response to brief that can be used by the creative team as a platform to build from

  • Pitching: selling in your strategy by taking clients with you on the journey of how you got there

  • Distribution strategy: Should have a keen understanding of both organic and paid distribution methodologies, and be able to combine them in the right way to deliver successful campaigns

  • People management: Giving feedback and helping more junior team members build out strategies that will deliver on the aims of the brand


Experience:

  • You are a strategist in a digital / social / influencer marketing agency

  • A digital native with a history of delivering socially led branded content strategies

  • An independent thinker with experience distilling complex client briefs and transforming them into strategically-led creator campaigns

  • Have a keen understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel

  • An expert at content executions across all leading social networks, with a specific emphasis and experience working across Instagram, TikTok and YouTube

  • Experience turning data points into insights to better inform and de-risk strategy work - using platform data, past campaign data and audience / behavioural data

  • Have a keen understanding of paid and organic distribution methodologies


Attitude & skills

  • A self-starter, doesn’t need to be told what to do/what needs to be done, can see the gaps and proactively steps in to fill them and offers solutions

  • Continuously seeks out opportunities to learn from wider business functions and apply learnings to your work

  • A proactive project manager who is confident planning complex projects and ensuring all parties are held accountable for their contributions to work

  • A creative storyteller, you are a natural at bringing people on the journey with you, pitching strategy to senior stakeholders both internally and externally - talking to clients, pitching and presenting work

  • Solid communication, organisational and time-management skills - Ability to manage competing priorities and workloads

  • A team player who can work closely with our creative team to ensure all concepts align with the strategy and deliver on the client's goals

  • Creatively curious, enjoys contributing to brainstorms to develop and refine exciting creative ideas

  • Collaborative spirit, able to work across many functions and build rapport quickly

  • Proactive, continuously seeks out opportunities to learn from wider business functions and apply learnings to your work

  • Able to work comfortably across Google Slides and docs.


(some of our) Benefits & Perks:

  • Career Framework approach to levelling, ensuring our compensation and progression is competitive

  • 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

  • Office first hybrid approach with 3 days in our London HQ

  • Standard working hours are 9am - 5pm (Flexibility outside of core hours of 10am - 4pm) & 4pm finishes on a Friday

  • Private Healthcare through Vitality

  • Wellbeing support through Vitality including EAP & Mental Health cover

  • Yearly tenure celebrations

  • Cycle to work scheme

  • Company wide offsites, seasonal celebrations and events

  • In office snacks & monthly lunches


At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.