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Partnerships Manager
2 months ago
What you will do:
• Working closely with the Head of Partnerships you will support in the development of Metro Bank’s partnership and sponsorship strategy, using this to create campaigns and activations that deliver on brand ambitions – primarily within the existing partnership with the England and Wales Cricket Board (ECB)
• Partnering with rights holder contacts to deliver those strategic and tactical campaigns to achieve partnership objectives, working from planning through to execution and measurement across channels, including but not limited to ATL (OOH, radio, print), digital, social, CRM, and experiential
• Collaborating with stakeholders in Brand and Marketing including Brand Managers, Marketing Managers, the Studio team, Digital Marketing and Social teams; as well as with Events, PR, Internal comms, product and distribution teams where appropriate
• Work across the Metro Bank store network to integrate and localise the existing partnership with the England and Wales Cricket Board to maximise impact in our communities
• Join together with Events and Distribution team on the effective use, distribution and measurement of contractual ECB tickets
• Where required you will work closely with agency partners across partnerships, brand and media to deliver and execute campaigns, building strong relationships to ensure effective delivery and use of budget
• Conduct market research to identify trends across the competitor landscape
• Effectively measure and track partnership campaigns, sharing insights with stakeholders to inform future planning and partnership execution
• Plan across all time horizons, from daily, weekly, monthly, quarterly and annual project management, and be able to prioritise multiple workstreams at the same time
And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.
What you will need:
• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders
• You’ll have probably worked with Partnership/sponsorship management, brand management, or a relevant role within the sports industry before
• Analytical skills, with good experience using data and insight to create strategic plans that help to deliver the partnership strategy to build brand awareness, consideration and trust
• Adept at working with cross-business project teams with strong project management and attention to detail
• Highly collaborative with expert stakeholder management skills at all levels across internal and external stakeholders, including agencies and rights holders
• Game changer. Very driven, friendly, collaborative, self-starter with the vision, creativity and the experience to shape and lead us to become a truly revolutionary, customer focused brand with community at the heart
• Proven experience in contributing to partnership strategies and delivering partnership and sponsorship campaigns and activations (ideally in sports) to deliver brand value and growth
• Experience in delivering multimedia campaigns across paid and owned channels including agency briefing and management and multi-stakeholder management
• Experience in partnership and brand measurement metrics and tracking, analysing success and using insight to shape plans
• A strong understanding of brand governance, ensuring all activities adhere to guidelines and personify the brand experience
Our promise to you…
• We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts
• We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions).
• We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.
