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Product Marketing Executive

1 month ago

Southampton, United Kingdom Simplyhealth Full time

Product Marketing Executive
12m FTC
Andover Head Office / hybrid
Up to £34,000 + flexible benefits pot + pension + healthplan + 36 days holiday + hybrid working

Are you passionate about making a positive impact on people’s lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it.  

But we’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.  We’re looking for a passionate and knowledgeable Marketer to join the Product Marketing team on a 12-month contract to support the Healthplan portfolio. This role will be split across activations and focusses within both the B2B and B2C health industries, with a lean towards B2B activity primarily.  Reporting into the Senior Product Marketing Manager, you’ll support delivery of commercially astute, data-driven and customer-centric marketing campaigns for products within your portfolio.
This varied and strategic role will require you to also work closely with our wider specialist Marketing teams (CRM, Communications, Content, Brand, Growth, Events etc.). You’ll collaborate to deliver acquisition, engagement and retention product marketing campaigns that drive business goals and ROI, delivering positive customer outcomes. Responsibilities include: 
  • Delivering data-driven, commercially astute marketing campaigns that drive growth, ROI, and measurable customer outcomes for your product portfolio. You will support the delivery of marketing strategies working across acquisition, migration, and retention.
  • Work closely with Direct Sales team to understand and prioritise workload and balance needs of the team with the overarching strategic plan to achieve growth
  • Working collaboratively across the marketing teams, you will ensure all campaigns focus on the best possible routes to market and utilise the most effective marketing channels (measured against OKRs and ROI)
  • Routinely communicating and reporting on marketing campaign progress with key stakeholders (across levels)
  • Developing and maintaining a solid understanding of your product area and market, in order to flex/evolve marketing campaigns to drive opportunities and meet customer needs as they arise
  • Understanding business requirements and market opportunities and supporting in translating these into effective campaigns
  • Supported by the Senior Product Marketing Manager, effectively managing marketing budget to assess opportunities in terms of ROI and report effectively
  • Contributing to and encouraging a positive team culture, ensuring an excellent team reputation across the business, and role-modelling Simplyhealth's behaviours to drive a customer-centric culture of performance, curiosity and agility.