Marketing Manager

3 weeks ago

Barnstaple, United Kingdom Smallridge Bros Ltd Full time

Marketing Manager - Barnstaple

There has never been a more exciting time to join the team.

Due to increased business growth, a new opportunity has arisen to join our expanding Smallridge Bros’ team. The position is based at our head office in Barnstaple; but with responsibility, for marketing, across all four depots. This position can be either full time or part time for the right candidate.

Essential Duties:

· Strategic Marketing Planning: Develop and execute comprehensive marketing plans to promote our range of cutting-edge agricultural machinery. Collaborate with Sales and Aftermarket teams to align marketing efforts with business objectives.

· Ensure consistent branding across all marketing Platforms. Work towards enhancing and maintaining the dealership's image as a trusted provider of quality agricultural machinery.

· Acts as a liaison between the dealership and John Deere marketing personnel and leverage Deere’s marketing resources.

· Ensures appropriate marketing and public relations communications for all departments.

· Designing promotional materials for events, demos, sales incentives and job openings, working to a brief or often on your own initiative drawing on your own commercial awareness.

· Creating a quarterly glossy sales newsletter, demonstrating strong copy-writing skills and re-distributing this material throughout the year as high-quality print ads.

· Conduct field visits and interviews to create written and video product testimonials.

· Recording machinery videos and capturing high-quality machinery photography and make content available to the wider sales team.

· Create a visual record of company events and use this material periodically to enhance the brand asset.

· Creating engaging and informative content for our social media platforms, both on behalf of our new machinery sales team and after-market (parts and service) departments.

· Ensures appropriate marketing and public relations communications for all departments.

· Event Coordination: Organize and coordinate events, product launches, and demonstrations to showcase our machinery and foster connections with customers and industry partners.

Skills:

· Proficient in the use of social media tools to promote and create brand awareness.

· Website development, management and SEO experienced preferred.

· Proven ability to lead and inspire others.

· Proven ability to communicate effectively one-on-one and within a group.

· Creative writing and innovative ideas.

· Experience with Publisher/InDesign and Photoshop an advantage.

Qualifications:

· Bachelor’s degree in Marketing, Advertising or related discipline preferred

and or Ideally 5+ years’ marketing and graphic design experience.

Knowledge:

· Familiarity with agricultural products an advantage.

To apply please send your CV and a covering letter to This email address is being protected from spambots. You need JavaScript enabled to view it.

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