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Marketing Technology Director

3 months ago

StainesuponThames, United Kingdom IFS Full time
Job Description

We are seeking a dynamic and experienced Marketing Technology Director to join our Marketing Operations team, to lead our Martech initiatives.

The ideal candidate will have the ability to balance strategic thinking with hands-on expertise to transform, streamline and scale up IFS’ marketing technology capabilities, while working with multiple key stakeholders within and outside the business.

Qualifications

Key Responsibilities:

Develop and execute a comprehensive MarTech strategy that aligns with the company's business goals and marketing objectives. Oversee the implementation, integration, management, and optimization of marketing technologies such as CRM, CDP, and automation platforms. Collaborate with cross-functional teams to ensure seamless integration of MarTech solutions with other business systems. Drive innovation by staying abreast of emerging technologies and trends in the MarTech space. Lead a small team of marketing technologists (direct and indirect), providing guidance and support to achieve departmental and organizational goals. Ensure data privacy and compliance standards are met within all MarTech initiatives and are managed in a timely manner Measure and report on the effectiveness of MarTech solutions, providing insights and recommendations for continuous improvement Be prepared to challenge and be challenged over existing processes to enable the marketing organisation to grow Ensure documentation and enablement is produced for all aspects of the MarTech stack, in collaboration with stakeholders

This is a hybrid role; the candidate will need to have a willingness and ability to come to Staines to collaborate and socialise with key stakeholders.

Qualifications:

Computer Science, Engineering, Marketing or related degree. 10+ years’ experience in managing marketing technology in a B2B technology company Proficiency in front-end and back-end development technologies Proven experience in scaling up marketing technology platforms and leading MarTech projects from inception to completion in a timely manner Strong technical acumen with hands-on experience in implementing and managing platforms such as Marketo, Demandbase, Outreach and a variety of CRMs. Understanding and knowledge of AI and how it can be leveraged in Marketing Technology and processes Excellent leadership and communication skills, with the ability to collaborate effectively with various stakeholders at all levels Strategic thinker with a data-driven approach to decision-making. Familiarity with data privacy regulations and compliance standards relevant to marketing technology.