Senior Marketing Executive

3 weeks ago


Castle Donington, United Kingdom Ultimate Banking Full time

Senior Marketing Executive

Leicestershire

Up to £30k per annum

Are you a communications specialist with a flair for language and attention to detail? Do you enjoy bringing an organisation, their products, and communications to life?

Our client is a customer centric, mortgage and savings provider based in Leicestershire, and they have a fantastic opportunity for a Senior Marketing Executive to join their team. You will play a pivotal role in driving the marketing and public relations strategy in support of the strategic and business plan objectives. This position demands a dynamic professional with a proven track record in marketing, brand management, and public relations, particularly within the financial services sector.

They are based in Leicestershire, however, can offer a hybrid approach to the working week with ideally 2/3 days at their head office. Their ideal for this role would be full time, however, they would also happily consider applications from individuals seeking a more part time working week.

Duties of the Senior Marketing Executive will include:

Brand Management oversee the development and maintenance of the brand, ensuring consistent messaging and a strong brand presence across all marketing materials and channels. Assist Head of with delivery of public relations activities that enhance the organisations reputation and visibility. Conduct thorough market research and analysis to identify trends, customer needs, and the competitive landscape. Oversee the development of high-quality consistent content, including digital content, print materials, promotional collateral, website, press releases to ensure they meet the necessary regulatory standards that apply. Ensure that mass member communications are prepared and delivered to the highest quality, including delivery of our member engagement panel activities and communications. Assist and contribute to the input of key Society wide communications.

The successful individual will possess:

Previous experience within a digital, copywriting or PR role within financial services. Previous experience of writing and tailoring content for specific audiences. Experience using email campaigns software, Goodle Ads and CRM software. Experience in brand management.
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