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Digital Marketing Content Manager

4 months ago

Bedford, United Kingdom Receptional Full time
DescriptionWe are currently looking for a new Content Manager to join our award-winning Team, based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home) Receptional have been named: 
  • Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
  • SBC Marketing & Services Provider of the Year 2022
  • Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
  • The Financial Services Forum's Agency of the Year Award 2023
  About Us:Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us. Receptional is a multi-award-winning team of creative and digital marketers that have been working with some of the World’s best-known and challenger brands for over 20 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.  A major part of our success is the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths. We place culture at the center of our business with an array of annual initiatives ranging from charity to social events. Work/life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.  About the Role:As the Content Manager, you will lead a dynamic team of talented content writers, fostering an environment of collaboration, innovation, and professional growth. Your primary role is to plan and execute creative content campaigns across diverse formats such as blogs, landing pages, social media posts, whitepapers, video scripts, and eBooks. 

Your leadership will be pivotal in driving forward-thinking content strategies that captivate our audience, while also ensuring seamless project management from ideation through to delivery. 

Additionally, you will play a crucial role in nurturing the team's development and ensuring the achievement of key performance indicators (KPIs) to drive continuous improvement and success.

Key Responsibilities:Creative Campaign Planning and Project Management:
  • Ideate and plan innovative content campaigns that engage and resonate with target audiences.
  • Lead the planning process, mapping out campaign objectives, timelines, and deliverables across various content formats.
  • Ensure efficient project management, overseeing campaigns from concept to execution, ensuring adherence to timelines, budget constraints, and quality standards. Ensuring clear SLAs are agreed between Client Services and the client and implemented across the content team.
  • Clear understanding of each clients’ scope of work and deliverables and ensure this is communicated across the content team.
  • Continuously monitor campaign progress, adjusting as needed to optimise results and meet client objectives.
 Team Leadership and Management:
  • Mentor and guide the content team, fostering a curious, dynamic work environment.
  • Provide editorial, creative, and technical support, ensuring team members are equipped for success.
  • Oversee resource allocation, ensuring projects are well-staffed and team members' skills are used effectively.
 Campaign Management:
  • Coordinate with other teams - SEO, Paid, Design, Measurement, Client Services, and Business Development - to ensure cohesive, integrated campaign execution.
  • Report on campaign performance, identifying key learnings and opportunities for future improvement.
 Marketing & Sales Support:
  • Lead in the development of client proposals to win new business and retain existing clients.
  • Ensuring deadlines for content slide production are met for proposal calls/pitches
  • Attending pitch meetings/calls with prospective clients to talk through the approach for the content strategy
 Developing Client Relationships: 
  • Developing broader relationships with clients (i.e. senior stakeholders) to better understand the market to allow the identification of upsell, cross-sell, and referral opportunities 
  • Have a robust understanding of client objectives and business strategy 
  • Working with Client Services to ensure there is a clear client development plan in place for each key client and that the team has the skills to deliver these actions. 

Client Interaction: 
  • Engage in direct client communication, presenting creative campaign ideas and progress reports, as well as market trends and analysis, ensuring transparency and client satisfaction. 
  • Strategic input into QSR’s, and KAM sessions, as well as reviewing content team input ensuring opportunities are aligned with client objectives 
 Commercials:
  • Working with the Finance and Client Services teams to prepare Content Team/client growth targets for the upcoming financial year
  • Continually monitor and compare income targets versus actual 
  • Produce monthly reports on department activity including updates on the team finances
  • Monitor team training budgets against spend 


Skills Knowledge and Expertise:
  • Expertise in creating and managing innovative content campaigns.
  • Strong project management skills, with the ability to lead projects from planning to delivery.
  • Proficiency in AHRefs, WordPress, Grammarly, Google Search Console, GA4, and Office.
  • Excellent communication and interpersonal abilities 
  • Excellent organisational and leadership skills
  • Commercially and creatively astute

Our Values and Benefits:Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.

Transparent
  • We have open, honest conversations and strive to communicate clearly and constructively​.
  • Company-wide meetings every Monday
  • Whole-team business reviews every quarter
  • Twice yearly appraisals
  • Transparent pay scale and skills matrix
  • Bonuses split equally among the team

Forward-thinking
  • We invest in innovation, thought leadership and wellbeing, to improve our people and work.
  • Free fresh fruit and healthy snacks
  • Mental health training and first aiders
  • Annual health check and flu jab
  • Fantastic pension plans
  • Enhanced pay for parental/adoption leave

Dynamic
  • We’re flexible in our work and value creative thinking. 
  • 3 days in the office, 2 days at home
  • Modern, spacious office with table tennis
  • Cycle-to-work scheme
  • Your own high-spec PC
  • Monthly rewards for top performers

Collaborative
  • We’re an integrated team. We see strength in diversity and value collective expertise​.
  • A focus group to make everyone’s voice heard
  • Quarterly days out - from canoeing to falconry
  • Team fundraising for our charity of the year
  • Celebrations for Pride, Black History Month and more

Curious
  • We’re inquisitive and think beyond the brief. Information and experience make us smarter.​

Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years.  A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious.  We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed. 
Our purpose is to create Better People, Better Lives. It means we:
  • Hire people with potential and enable them to flourish;
  • Contribute research and insights that drive industry change; and
  • Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.
Our approach has been recognised by Investors in People accreditation and a UK Company Culture Award.
Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.
We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.

We're always looking for enthusiastic people to join us across our teams:
  • Business Development & Marketing
  • Content
  • Creative
  • HR, Finance & Development
  • Operations
  • Outreach
  • Paid Search & Social
  • PR
  • SEO