Head of Off-Page SEO

DescriptionWe are currently seeking a Head of Off-Page SEO to join our growing award-winning team. This is a remote position with occasional visits to the office as needed.

As Head of Off-Page SEO you will be responsible for developing and executing a comprehensive off-page SEO strategy to drive organic traffic and improve search engine rankings for our clients. 

The role involves a strong emphasis on data-driven decision-making and the ability to measure and report on the impact of off-page SEO efforts. 

You will be also be involved in the development of the service e.g. Digital PR, Creative campaigns, etc, to help enhance and evolve the wider off-page SEO and Organic team offering.  

This role will collaborate closely with the Head of Organic, Head of SEO, and other departments to ensure alignment of strategies and maximise overall organic performance. 

About Us: Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us. Receptional is a multi-award-winning team of creative and digital marketers that have been working with some of the world’s best-known and challenger brands for 25 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.  A major part of our success is the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths. We place culture at the center of our business with an array of annual initiatives ranging from charity to social events. Work/life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.  An Award-Winning Team: In the last 25 years, Receptional has won multiple awards, not only for the work we do with our clients, but also for our exceptional team culture and dedication to nurturing and advancing our team members.  Our commitment to providing a supportive environment encourages personal and professional growth, ensuring that each member not only contributes to our success but also thrives individually.  A small selection of the awards we have won together: 

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• The Financial Services Forum's Agency of the Year Award 2023 

  Our values are what drives us: At Receptional, we're propelled by a shared ambition to redefine the digital marketing landscape.  Our values are the pillars that support our journey towards innovation and excellence. As the perfect teammate, you will be:  Dynamic: Embrace change, energise the room, and pivot swiftly to navigate the evolving landscape of digital marketing. Forward-Thinking: Anticipate the next big thing, innovate solutions, and set trends that keep us and our clients ahead of the curve. Curious: Always question, always learn. Your thirst for knowledge fuels our growth and leads us down unexplored paths to success. Collaborative: Together, we achieve more. Share ideas, unite efforts, and celebrate the victories as a team. Transparent: Communicate with clarity and honesty, building trust and fostering an open environment where ideas and feedback flourish.
Key ResponsibilitiesStrategy and Planning: Develop and implement an off-page SEO strategy that aligns with the overall client goals. Conduct competitor analysis to understand their off-page SEO tactics and identify opportunities. Stay updated on the latest search engine algorithms and adjust strategies accordingly. Align content and outreach to gain maximum results, for example through creative campaigns or coordinating content with relevant site placements. Link Building: Oversee link-building campaigns and off-page strategies to acquire high-quality backlinks from relevant and authoritative websites. This might involve content marketing, guest blogging, link reclamation, and unlinked mentions. Analyse the backlink profile of the website and identify areas for improvement.  Brand Building and Outreach: Ensure the effective management and development of relationships with journalists, bloggers, and influencers in the target industry. Develop and oversee outreach campaigns to secure mentions and backlinks on relevant websites.  Analysis and Reporting: Track the performance of off-page SEO campaigns using analytics tools to measure their impact on website traffic, rankings, and conversions. Generate reports for stakeholders to showcase the effectiveness of off-page SEO efforts. Team Management: Lead, coach, and manage a team of off-page SEO specialists (approximately 12 in total, with 2-3 direct line reports) in both content and outreach sub-teams, delegating tasks and providing guidance.  Team Development – Train and mentor team members on the latest off-page SEO techniques and best practices. Produce clear training plans and career pathways for all in the off-page SEO teams (content and outreach) teams to ensure we’re delivering best-in-class campaigns.  Team Resourcing and Commercials - Oversee team resourcing and utilisation vs income, planning at least three months ahead with team leads. Responsibility for Off-Page SEO team profitability vs total overhead costs. Oversee content marketing budgets, developing and supporting with ways to reduce cost. 
Client Development and Growth – Developing strong partnerships with key client senior contacts to ensure a robust understanding of their objectives, strategy, and pain points to maintain high client satisfaction and identify upsell, cross-sell, and referral opportunities. Working closely with Client Services in positioning ourselves as trusted advisors to our clients. Proactively contributing to client development plans ensure we are proposing new opportunities and ideas in line with our client growth targets. Providing strategic support for our QSR’s and KAM sessions as well as reviewing team input into these meetings ensuring alignment to our RADAR approach. 

Collaboration: Work closely with other departments within the organisation, such as Paid Media, (including Creative) and Growth (client services, marketing, and new business) teams, to ensure a unified SEO approach.

Skills Knowledge and Expertise

• Proven track record in developing and executing successful off-page SEO campaigns.
• Strong understanding of link-building strategies and tactics.
• Excellent communication and interpersonal skills.
• Ability to manage and prioritise multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Experience with SEO tools and analytics platforms.
• Proven leadership and team management skills.
• An entrepreneurial, growth-driven mindset. 

Our Values and BenefitsEvery half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it. Transparent

• We have open, honest conversations and strive to communicate clearly and constructively​.
• Company-wide meetings every Monday
• Whole-team business reviews every quarter
• Twice yearly appraisals
• Transparent pay scale and skills matrix
• Bonuses split equally among the team

 Forward-thinking

• We invest in innovation, thought leadership and wellbeing, to improve our people and work.
• Free fresh fruit and healthy snacks
• Mental health training and first aiders
• Annual health check and flu jab
• Fantastic pension plans
• Enhanced pay for parental/adoption leave

 Dynamic

• We’re flexible in our work and value creative thinking. 
• Modern, spacious office with table tennis
• Cycle-to-work scheme
• Your own high-spec PC
• Monthly rewards for top performers

 Collaborative

• We’re an integrated team. We see strength in diversity and value collective expertise​.
• A focus group to make everyone’s voice heard
• Quarterly days out - from canoeing to falconry
• Team fundraising for our charity of the year
• Celebrations for Pride, Black History Month and more

 Curious

• We’re inquisitive and think beyond the brief. Information and experience make us smarter.​

Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years.  A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious.  We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed. 
Our purpose is to create Better People, Better Lives. It means we:

• Hire people with potential and enable them to flourish;
• Contribute research and insights that drive industry change; and
• Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.

Our approach has been recognised by Investors in People accreditation and a UK Company Culture Award.
Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.
We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.

We're always looking for enthusiastic people to join us across our teams:

• Business Development & Marketing
• Content
• Creative
• HR, Finance & Development
• Operations
• Outreach
• Paid Search & Social
• PR
• SEO

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