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Off-Page SEO Director

2 months ago

Bedford, Bedford, United Kingdom Receptional Full time
About the Role

We are seeking a highly skilled and experienced professional to lead our off-page SEO efforts as the Head of Off-Page SEO Strategy. This is a key role within our digital marketing team, responsible for developing and executing a comprehensive off-page SEO strategy to drive organic traffic and improve search engine rankings for our clients.

Key Responsibilities
  • Strategy and Planning: Develop and implement an off-page SEO strategy that aligns with the overall client goals, conducting competitor analysis to understand their off-page SEO tactics and identifying opportunities.
  • Link Building: Oversee link-building campaigns and off-page strategies to acquire high-quality backlinks from relevant and authoritative websites, analyzing the backlink profile of the website and identifying areas for improvement.
  • Brand Building and Outreach: Ensure the effective management and development of relationships with journalists, bloggers, and influencers in the target industry, developing and overseeing outreach campaigns to secure mentions and backlinks on relevant websites.
  • Analysis and Reporting: Track the performance of off-page SEO campaigns using analytics tools to measure their impact on website traffic, rankings, and conversions, generating reports for stakeholders to showcase the effectiveness of off-page SEO efforts.
  • Team Management: Lead, coach, and manage a team of off-page SEO specialists, delegating tasks and providing guidance, training, and mentoring team members on the latest off-page SEO techniques and best practices.
Requirements
  • Proven track record in developing and executing successful off-page SEO campaigns.
  • Strong understanding of link-building strategies and tactics.
  • Excellent communication and interpersonal skills.
  • Ability to manage and prioritize multiple projects simultaneously.
  • Strong analytical and problem-solving skills.
  • Experience with SEO tools and analytics platforms.
  • Proven leadership and team management skills.
  • An entrepreneurial, growth-driven mindset.
About Us

Receptional is an award-winning digital marketing agency that has remained at the forefront of the industry for over 20 years. We are a dynamic, forward-thinking team that believes in being transparent, collaborative, and curious. Our purpose is to create Better People, Better Lives, and we achieve this by hiring people with potential and enabling them to flourish, contributing research and insights that drive industry change, and getting involved in local causes.

We are committed to delivering Smarter Digital Thinking for our clients, through our proprietary tools, customer insights, and talented team. We work across diverse sectors and are proud to have unmatched experience in sports, gaming, and financial services. Our clients include Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500, and Skilling.

We are always looking for enthusiastic people to join us across our teams, including Business Development & Marketing, Content, Creative, HR, Finance & Development, Operations, Outreach, Paid Search & Social, PR, and SEO.