Digital Brand Manager

Found in: Talent UK C2 - 1 week ago

Manchester, United Kingdom Lotus Bakeries Full time

Job description

Working as part of the UK SOF, OF Europe team and working closely with Category Development and Marketing Manager, these would be some of your main responsibilities :

Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon 

Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost effective .com “Conversion to Purchase” strategies & tactics for each customer e.g., Paid Search, Banner Ads 

Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus 

Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit 

Manage all aspects of BrandBank 

Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution 

Build & maintain a comprehensive eCommerce PCA Performance Insights library 

Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets 

Profile

Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are: 

Ideal candidate: 

best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand

min 3-5 years practical hands-on experience of eCommerce & digital activation. 

extensive, hands-on experience with min x2 top 7 FMCG retailers. 

passion for FMCG 

“constantly curious” mindset 

exceptionally talented organisational skills. 

excellent communicator with proven & solid presentation skills to retailers/internal senior personnel. 

working with a fast paced, challenging business environment. 

ability to adapt with constant change & unforeseen challenges in a positive, “can do” way. 

Competence profile: 

- Comply with required competencies linked to Lotus Bakeries’ Leadership Competence model → 

- Lotus Bakeries “TOP” values 

Specific knowledge: 

- Highly advanced user of all key eCommerce activation platforms e.g., Citrus 

- Advanced user of Microsoft Office (Outlook, Excel & Powerpoint) 

Personal competences: 

- exceptional accuracy/excellent attention to detail

- tenacious, reliable, positive. 

- excellent written & verbal communication skills. 

- excellent interpersonal skills

- thrives working within a highly networked team 

- experience of working with/influencing European colleagues advantageous 

Education (degree): 

- requires degree

This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire. 

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