EMEA Media Director

2 months ago

London, United Kingdom SharkNinja Full time

Our purpose is to positively impact people’s lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

EMEA Media Director

London (Battersea) / Hybrid

As we continue to grow our categories and expand to new countries, we are excited to add an EMEA Media Director to our regional team.

OVERVIEW:

The EMEA Media Director will be responsible for planning, developing and executing our media strategy and identifying the right brand partnerships for EMEA across all brand and categories. 

This role will lead cross-functional media teams to ensure we activate consistent and impactful full funnel media campaigns across all channels, including digital, social and traditional media. The ideal candidate will have a deep understanding of the EMEA market, a passion for storytelling, and a proven track record of driving successful full media activities that resonate and align to business objectives and country nuances. 

Key Responsibilities:

Strategic Planning & Execution:

Develop and implement a comprehensive Media Strategy for the EMEA region that aligns with global, regional and country objectives to drive business growth. Define and drive the strategic deployment of SharkNinja’s media budget across EMEA. Work with internal teams and media agencies to develop full funnel media plans (including retail media, Amazon and Performance) to drive business performance, integrating learnings from internal MMM and best practises.  Develop audience segmentation by brand and by category in line with our wider EMEA consumer segmentation  Take a strategic view across brands and categories to ensure we are meeting our broader goals (market share, brand metrics etc)  Lead the understanding of competitive investment trends, media mix and creative learnings to ensure we are continually optimizing.  Lead the creation and execution of multi-channel media campaigns, ensuring consistency of messaging across all touchpoints. Work closely with Global and Regional teams to localize global campaigns and ensure relevance to the EMEA market.

Partnerships

Drive forward the right media partnerships for SharkNinja in EMEA from TV sponsorships to other paid activations. Set a measurement framework and KPIs to drive the most effective ROI. Work closely with Global, Regional teams to maximise any investment. 

Measurement and Performance

Set a measurement framework to include KPIs and ROI targets for all media activity, ensuring this communicated with impact pre, during and post campaigns.  You’ll own the MMM modelling working with external expertise to provide learnings and optimisation to ensure we are maximising our media investment.

Team Leadership & Collaboration:

Manage and lead a team of media experts and drive upskilling for the brands. Foster a collaborative and high-performance culture. Collaborate with cross functional teams, including; category marketing, IMC, Social, PR and country sales to ensure alignment of marketing efforts with business goals. Lead all relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.

Market Insights & Analysis:

Be the go to expert on media trends and audience segmentation  Utilize Sharkninja consumer insights and data analytics to refine marketing strategies and optimize media performance. Monitor competitive activity and adjust media strategies accordingly.

Budget Management:

Be responsible for the planning and deployment of the full funnel media budget for the EMEA region, ensuring efficient allocation of resources to achieve maximum ROI  Track and report on the performance of media investment, providing insights and recommendations for continuous improvement.

Brand & Content Management:

Manage the localization of campaigns and content to cater to different languages and cultures within the EMEA region.

Some of the skills and experience you'll bring:

Bachelor’s degree in Marketing Communications, Business, or a related field; MBA or advanced degree preferred. Media Agency background also preferred. 15+ years of marketing experience with a deep specialism in media strategy , planning and buying with a significant portion spent in the EMEA region. Proven experience in leading successful integrated media activity across multiple channels. Strong understanding of the diverse cultural, economic, and regulatory landscapes within EMEA. Excellent leadership skills with a track record of building and managing high-performing teams. Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies. Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels. Fluent in English; proficiency in additional languages spoken in the EMEA region is a plus. Preferred: Experience in relevant sectors, familiarity with emerging marketing trends and technologies, EMEA experience, willingness to travel.

Personal Attributes:

Strategic thinker with a creative and innovative approach to marketing challenges. Highly organized, with strong project management skills and the ability to manage multiple priorities. Culturally aware, with the ability to navigate and appreciate the nuances of different markets. Results-driven, with a strong focus on delivering measurable outcomes. Strong interpersonal and team management skills. Analytical mindset with the ability to interpret data and draw actionable insight

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At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET Lead us to be “RARELY SATISFIED” Make things better each day; “PROGRESS OVER PERFECTION”Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”Deliver something great; “WINNING IS A TEAM SPORT”Be clear and honest, “COMMUNICATING FOR IMPACT”  Explore SharkNinja: SharkNinja's Candidate Privacy Notice can be found here:

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at

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