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Content Marketing Executive
4 months ago
Paddock Wood,Kent
30,000pa- 40,000pa
Monday-Friday8.00am-4.30pm
KHR is working with a leadingmanufacturer of bespoke products who are looking for a creative,adaptable and detail-orientated Content Marketing Executive to jointhe team.
The Content Marketing Executivewill work with the Sales & Marketing Director and team todevelop and implement a comprehensive content strategy aligned withthe marketing and business objectives.
Due toexciting growth, the business is moving into a larger, modernisedsite before the end of the year located near Bearsted, Maidstone.
Roles andResponsibilities
- Develop and implement acomprehensive content strategy aligned with marketing and businessobjectives
- Identify target audiences and create contentthat resonates with them
- Stay informed about industrytrends and competitor activities to adjust the content strategyaccordingly
- Create high-quality and engaging contentacross various formats, such as blog posts, articles, case studies,videos, infographics, social media posts, and emails
-Collaborate with other team members and third-party providers indesign and multimedia, to produce visually appealing andmultimedia-rich content
- Develop and execute plans forcontent distribution through various channels, including socialmedia, email, and other online platforms
- Utilise SEObest practices to optimise content for search engines and improvediscoverability
- Implement strategies for promotingcontent to increase reach and engagement
- Monitor theperformance of content using analytics tools to track key metricssuch as engagement, conversion rates and audiencebehaviour
- Analyse data to identify trends and areas forimprovement
- Optimise content strategies based onperformance data and feedback
- Work closely with otherteams, including marketing, sales, and product development teams,to align content with overall business goals
-Collaborate with external stakeholders such as influencers,partners, and industry experts to enhance the reach and credibilityof the content
- Maintain open communication with otherdepartments to gather insights and ensure consistency inmessaging
CandidateProfile
- Previous experience in a contentmarketing role
- Proven experience in implementing brandstrategy through integrated B2B marketingcommunications
- Ability to create content for a varietyof channels and audiences, adapting style and messagingappropriately
- Proficiency in copywriting
-Excellent communication skills at all levels
- Solidunderstanding of SEO techniques
- Willing to travel tocustomers sites
At KHR we take care to ensurethat you are represented as well as possible so it is worthchecking your CV for layout, spelling and grammar as well as makingsure it is up to date before you submit. If you feel you need tohighlight particular qualifications, skills or relevant experiencewith regards to a specific role then please add a cover letter or apreface page. This does not need to be formatted in the samemanner. In addition, if your CV is heavy with graphics etc, pleasecould you also submit a "clean" copy in Word. Thankyou.
KH Recruitment Ltd is acting as anEmployment Agency in relation to this vacancy. KHR - RecruitmentSpecialists is a trading name of KH Recruitment Ltd Keep in touchwith us online for job alerts, industry updates andmarket...
contentmarketing, brand manager, digital marketing
