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Marketing Manager

4 months ago

Caernarfon, United Kingdom Tealium Inc. Full time

WHO WE ARE

Tealium is the most trusted and world’s largest independent customer data platform. Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. 

Tealium’s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning and AI, and data management solutions that make customer data more valuable, actionable, and secure. Tealium has been a trusted provider of customer data solutions for more than a decade, and more than 850 top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.Team Tealium works and lives across the U.S. and in nearly 20 countries across the world. We are intentional about our culture, our investment in our team members and how we care and connect. Tealium = Teal + Helium. Teal: a vibrant reflection that evokes authenticity, trustworthiness, reliability, open communication and clarity of thought. Helium: we rise above, a kinetic force that elevates our customers’ and our experiences beyond all others. We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.

WHAT WE ARE LOOKING FOR

Tealium is seeking a Marketing Manager. The Marketing Manager is responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks (e.g. websites, email) to convey continuity of Tealium’s brand image and messaging. Your central goal is to help grow our brand’s influence across Northern Europe while also increasing brand loyalty and awareness. This position contributes to strategic marketing initiatives in the digital scope, as well as other marketing programs within the department (e.g. events, social media, communications) and shares cross-functional knowledge with marketing team members.

The person assists with various high-level and low-level tasks. This position will, at times, assist in project management to execute other digital marketing efforts through external vendors. The Marketing Manager may be involved in research and discovery of tools and resources to streamline and/or improve Tealium’s digital marketing efforts or processes. You should love working as part of a team in a fast paced, energetic environment.

This position reports to the VP of Marketing, EMEA. The ideal candidate resides in the United Kingdom. 

YOUR DAY TO DAY

Develop and execute comprehensive demand generation strategies to drive awareness, engagement, and conversion across various marketing channels.

Utilize Marketo email marketing automation platform to create and manage targeted email campaigns, ensuring optimal deliverability, engagement, and conversion rates.

Collaborate with sales and marketing teams to align on lead generation goals, optimize lead handoff processes to ensure seamless integration with Salesforce CRM.

Create and manage Salesforce campaigns to track and measure the effectiveness of marketing initiatives, providing actionable insights to optimize campaign performance and ROI.

Continuously analyze and optimize marketing campaigns using data-driven insights, A/B testing, and experimentation to improve conversion rates and drive incremental revenue.

Develop and maintain strong relationships with sales stakeholders, providing regular updates on lead quality, pipeline performance, and marketing campaign effectiveness.

Work closely with cross-functional teams including product marketing, content marketing, and digital marketing to ensure alignment of messaging and strategy across all marketing initiatives.

Stay informed about industry trends, best practices, and emerging technologies in demand generation and marketing automation, proactively recommending innovative strategies to drive business growth.

Generate ROI event reports for performance evaluation.

Ensure proper accounting and communication of leads to the Sales Development Representative (SDR) team.

Support the EMEA Marketing Team on trade shows, field and partner events where needed. 

WHAT YOU BRING TO TEALIUM

5+ years of experience using Marketo

5+ years experience using Salesforce for reporting and campaign management

Administer Wordpress CMS for multiple corporate web properties

Help design and/or develop email newsletter templates for use in marketing automation campaigns

Experience working in an Enterprise B2B SaaS environment 

Fluent English required

Ability to travel up to 20% within region

#LI-PA1

WHY YOU WANT TO WORK HERE

At Tealium, we don’t just offer the ordinary, we provide the extraordinary: 

Tealium WOWs (Ways of Work) , our award winning culture is how with think, act and connect together at Tealium Mosaic , our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries Tealium Cares , to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually Tealium Connects (remote-first working) , enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment Tealium Ownership , share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants  Tealium Time , unlimited paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays Healium , health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness Healium Be-Well Break , an annual all-company paid shutdown to provide a true break for us all Tealium LIFT (Learning is Facilitated at Tealium) , offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs Health and Related Benefits Programs , offering market competitive benefits programs Collectively, we contribute our individual pieces (identity, experiences, heritage, backgrounds, religions, viewpoints, gender and more ) to form the mosaic of Team Tealium. It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace.The highly relevant and differentiated positioning of Tealium’s solutions makes this a unique and rewarding career opportunity.

#LI-Remote

*Offerings vary by level and location.