Digital Marketing Co-ordinator

6 months ago

Hemel Hempstead, United Kingdom Atlas Copco Full time
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Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

Join us on our journey for a better tomorrow.

Can you help make us the most attractive industrial company online?

Day to day you will make a difference by using digital communications to generate sales leads and increase trust in the Atlas Copco brand. No two days are the same – we never stand still and are always looking for new ideas to support the sales of tools, industrial joining and service solutions through attractive web content, digital marketing campaigns and search engine marketing. You will report to the Marketing Communications Manager and the job involves promoting our products and services through different digital channels to customers and prospects in the manufacturing sector.

Create new web content along with subject matter experts and publish it on the Atlas Copco UK website using Adobe Experience Manager.

Conduct keyword research and ensure the web content is optimized so that our pages are found in SERPs for key terms; take the lead in other activities to improve SEO.

Implement actions on the website to improve the visitor journey and increase web enquiries, including being part of the team responsible for the web chatbot playbooks.

Write and dispatch email marketing campaigns, manage and deliver webinars and other automated campaigns and lead nurturing flows through Marketo.

Analyse website user behavior, conversion data and trends to demonstrate the ROI of campaigns, adapt and improve for future campaigns and web content.

Project team member for the ongoing development of the E-commerce website, optimising the site content, collaborating with the web developer, and implementing traffic-driving activities.

Work with the PPC agency to get the best results from our PPC campaigns, including analysis of campaign performance and ROI.

Assist the marketing communications manager and intern as needed with other communications activities and projects such as strategic events and exhibitions.

The person we are looking for has….

Experience working in a digital marketing role where you have used web content management systems, Marketo, Google Analytics 4 and/or Adobe Analytics.

Experience working within the industrial sector with technology-driven products.

An ability to learn and use new digital tools and software to a high level.

Strong working knowledge of SEO and pay-per-click advertising.

Experience in managing and delivering campaigns within Marketo, including being able to develop/design marketing assets, web pages and sales collateral.

Expertise in working with SalesForce or equivalent CRM software.

A degree (or equivalent) in Advertising, media & communications; Marketing; Digital marketing or a similar subject OR an unrelated degree plus strong work experience in digital marketing.

Strong project management skills, with experience successfully managing both fast turn-around and long-term projects at the same time.

A genuine interest in digital marketing and a strong personal online profile.

A team player who is good at networking but can also work well independently.

Inquisitive mind to solve problems and the ability to pick up and use new marketing tools & technologies.

Creative, accurate and with a good eye for detail.

Excellent written English to produce and proofread high-quality content.

At least 3/5 + years of experience in digital marketing is preferred.

You must also live within commutable distance to our Hemel Hempstead office. 

In return for your commitment, we can offer you…

A varied job role and a chance to try out new ideas.

A supportive, knowledgeable and well-respected team.

Tangible results from your work, in an engaging environment.

A very smart working environment, close to the M1 J8 and only 20 mins from London by train.

The satisfaction of working for an international market leader who is committed to sustainable productivity solutions.

Excellent training, with a minimum of 40 hours of training per year per employee.

Attractive benefits package – including a desirable pension scheme.

#LI-Hybrid

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