Digital Marketing Specialist
12 hours ago
About Away Resorts Ltd
We are a dynamic and growing company, revolutionizing the Great British holiday market with 27 unique UK resorts.
Job Overview
The Digital Acquisition Manager will be responsible for driving digital acquisition for holidays and holiday home sales through data-driven strategies, aligning with business goals across all paid channels.
Key Responsibilities:
- Campaign Planning & Execution: Plan, execute, and optimise multi-channel digital campaigns, including PPC, display, paid social, and programmatic from copy through to briefing creative assets.
- Data Analysis & Reporting: Analyse campaign performance using tools like Google Analytics, and Looker Studio to create actionable insights to improve ROI. Regularly report on key metrics to stakeholders.
- Affiliate Partnerships & Budget Management: Manage agency and key affiliate networks and partnerships to expand reach and drive incremental bookings. Oversee and allocate budgets effectively across campaigns, ensuring cost-efficiency and maximum impact.
- Collaboration & Innovation: Work closely with the broader marketing team, sales, and product teams to align digital acquisition efforts with overall business objectives. Continuously test and implement new platforms, creatives, strategies, and tools to stay ahead in the digital marketing landscape.
Requirements:
- Minimum 2-3 years in a similar role
- Proficient in managing Google Ads, Meta Ads Manager, and other relevant advertising platforms
- Strong proficiency with Google Analytics, Data Studio, or similar tools for performance tracking and reporting
- Ability to craft and execute strategies that drive measurable business outcomes
- Strong ability to present data and insights to stakeholders in a clear and compelling manner
- Experience working in cross-functional teams and managing external agencies or partners
- High level of accuracy in campaign execution, monitoring, and reporting
- Keen interest in staying updated on digital trends and industry innovations
What We Offer
- Bonus Scheme
- Enhanced Family Benefit
- Employee Discount Scheme - Perkbox
- Life Insurance
- Discounts on Away Resorts Holidays
- On Park Discounts
- Awards and Recognition
Salary: £55,000 per annum (dependent on experience)
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