Out of Home

7 months ago

London, United Kingdom dentsu Full time

Job Title:

Out of Home (OOH) Planning and Buying Account Manager, Posterscope

Job Description:

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Posterscope is the world’s leading location-based marketing specialist. We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands. We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.

Purpose of the Role

You’ll be working within the fast-paced and exciting Posterscope OOH Planning & Buying team that works across a wide range of non-network agencies. You’ll work across this portfolio, taking the lead on several agency accounts, planning and buying OOH campaigns that deliver consistent high-quality solutions.

Key Responsibilities

Accountability for all Planning & Buying output on allocated accounts.

Responsible for taking and interrogating the OOH brief, and creating full OOH responses at a high level, working end to end across all stages of the planning and buying process.

Be able to interrogate various data sets, and understand audience data, applying these to the planning process to deliver the most effective OOH campaigns.

Delivering organic growth targets and spend direction across agency/clients.

Fully implementing the Posterscope commercial agenda and ensuring this is adhered to in the planning & buying process.

Championing and using our proprietary platforms and tools, inc ECOS, at all stages of the process and ensuring its use across the team.

Accountable for audit and pricing-guarantee delivery on all campaigns

Proactively making and maintaining positive relationships with key agency/client contacts on allocated accounts, including hot desking at agency locations, and developing strong relationships with key media owners.

Keeping up to date with major industry changes in the OOH industry and being proactive in increasing diversified revenue on OOH plans, and ensuring we deliver innovative and effective campaigns.

Qualifications + Skills

Proven media planning experience, preferably in OOH.

Experience of creating and presenting media plans.

Ability to demonstrate a good understanding of both the OOH market and the wider media market.

Strong relationship-builder to ensure outstanding day-to-day working relationships with agency contacts, media owner partners and internal stakeholders.

Strong commercial and negotiation skills to ensure KPI’s and targets are delivered.

Resilient and able to handle conflict and deadlines in a pressurised environment.

What we offer

This is a permanent role.

The team is based in our London offices but operates under flexible working arrangements.

As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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