Vice President, Segment Marketing

2 weeks ago

London, United Kingdom Enfusion Full time
Enfusion is a pioneer in developing innovative, native cloud investment management software, analytics, and managed services for asset managers and hedge funds around the globe. We underpin the investment operations of fund managers from our global offices spanning four continents. Our unique, seamless, SaaS-based platform is reshaping the global investment operations landscape by removing traditional information boundaries and uniting the front-, middle- and back-office into one system, with one unified data set.    Passionate about client service, we complement our software solutions with expert middle- and back-office managed services. In fact, we've been recognized as Best Managed Services Provider  at the HFM EU Services Awards.  We help fund managers around the world streamline their operations, mitigate risk, and improve transparency and reporting so they can confidently focus on what they do best – invest.

As a company, we’re absolutely committed to the growth, development, and well-being of our people. Enfusion is where you can pursue your passion, showcase and further develop your skills, and launch a meaningful and rewarding career.  If you're looking for a culture that is inclusive, collaborative, entrepreneurial, values diversity, fosters and rewards creative exploration, and strives to continually exceed client expectations then we're looking forward to hearing from you.     Learn more about Enfusion by visiting  and apply today

The Team:

The Marketing Department is pivotal in driving Enfusion’s growth and global expansion. By developing strategic go-to-market initiatives, creating compelling content, and enhancing our digital presence, the Marketing team positions Enfusion as an industry leader. 

The Role:

As VP of Segment Marketing, you'll develop winning marketing strategies for Enfusion's products and services globally. You'll gain a deep, firsthand understanding of client needs and implement marketing programs for each target segment. Reporting to the Global Head of Marketing and collaborating closely with Product and Sales leaders, you'll be responsible for achieving marketing-sourced pipeline and bookings targets across segments and regions.

You'll interact with clients, analysts, and influencers to gain market insights and drive thought leadership. Working with sales and product teams, you'll create messaging that resonates throughout the buyer journey and partner with product management to drive the adoption of new features. You'll also collaborate with our demand generation team to execute revenue-focused brand campaigns.

What You’ll Do:

  • Serve as marketing's subject matter expert on our industry, products, and clients
  • Develop comprehensive understanding of our TAM and ICP to drive engagement
  • Create and execute global marketing strategies for each segment and region
  • Meet KPIs for marketing-sourced pipeline and bookings
  • Lead primary client research to inform messaging and content strategy
  • Model marketing KPIs based on market dynamics
  • Maintain expert knowledge of competitive landscape and positioning
  • Partner with Sales and Product to define thought leadership and product positioning
  • Develop buyer journey maps, value propositions, and cross-channel campaigns
  • Create and execute insight-driven marketing programs
  • Develop sales enablement and product marketing materials
  • Lead product launch strategies and market education programs
  • Collaborate with alliance partners to generate leads and increase awareness

What You’ll Need:

  • 15+ years in product, segment, or integrated marketing roles within financial services, preferably marketing fintech to asset managers
  • Strong background marketing to institutional asset managers
  • 3-5+ years leading global teams
  • Proven ability to develop thought leadership and market positioning
  • Deep knowledge of asset management sector, including trends, pain points, and workflows
  • Understanding of investment management front-to-back-office operations
  • Global marketing experience including UK, EMEA, and APAC
  • Track record of executing global marketing plans and managing budgets
  • Ability to synthesize complex concepts into compelling messaging
  • Experience in market research and competitive analysis
  • Strong presentation skills and ability to engage senior decision-makers
  • Excellent project management capabilities
  • Bachelor's Degree required; Master's Degree preferred
Enfusion offers a competitive compensation and benefits package, retirement and pension plans, and generous Paid Time Off policy; and paid parental leave. Other perks include commuter benefits, and an employee assistance program.  All benefits and programs are subject to applicable eligibility requirements.  

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