Head of marketing, Humanities

4 weeks ago

London, United Kingdom Bloomsbury Publishing Plc Full time

Closing date: 5th November 2024

Salary: £52,000 to £58,000 per annum

Contract: The role is a full-time permanent position

 

Lead the global marketing strategy for Bloomsbury's Humanities & Social Sciences digital product portfolio

The Head of Marketing – Humanities & Social Sciences will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the library and academic community. Be a part of a highly entrepreneurial and inspired environment that is collaborative, fast paced, and always looking toward what is next in publishing.

Bloomsbury Digital Resources is committed to serving a global community of students, scholars, instructors, and librarians by providing creative online research and learning environments that deliver excellence and originality. Whether it be critical texts, learning materials, or the latest in video and audio resources, we are committed to enhancing the research experience with innovative, engaging, and dynamic digital resources of the highest quality.

 

Responsibilities

  • Lead the planning, creation, execution, and oversight of the global marketing plan for the digital portfolio of products within Humanities + Social Sciences, which includes History, Religious Studies, Philosophy, Food, and Education.
  • Work in close association with the sales, editorial, and product management teams to drive growth and brand awareness for these products and subject areas.
  • Manage a team of four people who work to market and support the portfolio and provide direction on the overall plan.   
  • Lead the development and implementation of a global integrated marketing strategy for digital resources in the visual arts including, but not limited to:
    • Content Marketing
    • Social Media 
    • E-mail
    • Event strategy/conference marketing/webinars
    • Digital Marketing
    • Advertising
  • Create and develop marketing materials that best position our products in the marketplace, support and advance our sales efforts, raise awareness, and drive usage.
  • Develop an understanding of librarians, students, faculty, and researchers within this subject area and create marketing campaigns and programs to support awareness of our products in these subject areas.
  • Understand the competitive landscape and provide insights to support sales and product development.
  • Consult with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.
  • Provide market feedback that helps develop and execute departmental strategy and processes and drives future decision for the products.
  • Regularly connect with all external partners, stakeholders, and customers to provide information on marketing plans, reporting, and establish a strong working relationship and inform decision making.

 

Knowledge, skills and experience 

  • Significant demonstrated experience in marketing, preferably within the academic market with experience managing a team.
  • Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness.
  • An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage the library market as well as end users.   
  • A confident, creative, collaborative person with excellent communication, organisational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalise on new opportunities.  
  • A self-starter with a proven ability to work independently, meet deadlines, and prioritise workload.
  • Ability to present confidently both internally and with customers, agents, and third-party clients.
  • Experience with Salesforce, Tableau, Google Analytics, not required but preferred.

 

Additional information

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred). Allocated office days for this role are: Wednesday and Thursday.

 

To apply

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the 'Apply' button detailing how you meet the requirements outlined above for this role by 5th November 2024.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications.

 

Applicants must have the legal right to work in the UK. Unfortunately Bloomsbury Publishing is unable to sponsor visa applications

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required.

Please state in your application that you found this role via Creative Access.

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