Principal Product Marketing Manager, EU, Ads Marketing

3 weeks ago

London, United Kingdom Amazon Online UK Limited Full time
Come build the future with us What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

With Amazon Ads’ expanding EU product offerings including the launch of Prime Video ads, we are seeking a seasoned product marketer to be the first person dedicated to driving EU adoption across solutions (ad tech, measurement, supply, retail media, video, etc). As a first-of-its-kind role, we require someone who thrives in an ambiguous, rapidly changing environment. This person will dive deep on our EU solutions and roadmap, and offer a perspective on the stories we should tell, when and how we should tell them, and to whom. The Principal Product Marketing Manager will build relationships with EU and US-based product, marketing, and sales leaders, develop a deep understanding of local market nuances, product availability by market, advertising differences per market, and relevant EU regulations, enabling successful product GTMs. This highly visible role will be responsible for both increasing adoption for established products as well as driving our product launch strategy at marquee in-region events including “Amazon Ads unBoxed on Tour” and UK Upfronts. This role requires someone who can both set a plan and deliver against it and has expertise in core PMM functions including product positioning, naming, messaging frameworks, and GTM plans. This person must have a foundational understanding of how European data privacy laws are shaping the advertising landscape.

Key job responsibilities
•Stand up product marketing for Amazon Ads in the EU, creating a first-of-its-kind regional product marketing strategy.
•Author and/or localize messaging frameworks and GTM documents to solidify product positioning, messaging, and GTM plans for solutions such as video, measurement, and/or ad tech.
•Build a deep understanding of local market nuances, product availability, customer purchasing habits, and regulations, partnering with internal translation team and regional marketers to localize materials to address individual market needs.
•Stay connected to product adoption metrics, VOC, and challenges, adjusting plans and messaging to address opportunities.
•Create foundational product marketing materials such as core pitch decks and influence partner marketing and training teams to scale product positioning across channels.
•Lead product launch approach for in-region events including “Amazon Ads unBoxed on Tour” and UK Upfronts.
•Serve as trusted advisor to senior EU and US product, marketing, and sales leaders.
•Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain points
•Experience with video advertising solutions is preferred.

We are open to hiring candidates to work out of one of the following locations:

London, GBR

BASIC QUALIFICATIONS

- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- 10+ years of marketing and/or product experience and 5+ years of advertising industry experience

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale

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