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Children's Cancer Marketing

4 months ago

Newcastle upon Tyne, United Kingdom Newcastle University Full time

The Role


We have an exciting opportunity to join our team as a Marketing and Communications Manager. This new role within the charity staff team will lead the development, implementation, co-ordination and evaluation of marketing strategies for the charity.

Children’s Cancer North launched in May 2021, born from the merger of two well established regional charities: North of England Children’s Cancer Research and the Children’s Cancer Fund. Children’s Cancer North’s aim is to make life better for children with cancer. We do this in three ways; through providing direct support to children and families, investing in revolutionary research, and raising awareness of our cause. 

It is an independently registered charity working in partnership with Newcastle University, funding research carried out within the Centre for Cancer, a Newcastle University Centre of research excellence.

In this role, you’ll be based at our Newcastle Upon Tyne campus that has fantastic transport links and state of the art facilities. You’ll report to Abigail Hewison, Head of Charity, who has been with the charity for over 8 years. We offer a hybrid and flexible working model.

You’ll be joining a small team which will consist of 10 employees by the end of 2024. You’ll line manage one member of the team, our Digital Fundraising Officer, and will also need to oversee the management of media contacts, external photographer(s) and videographer(s), and charity volunteers during events.

To apply for this position, we will need your CV and ideally a personal statement outlining how you are suitable for the role. Please focus your personal statement on the below points using examples where possible:

• Creation, implementation and monitoring of a successful annual marketing and communications strategy to raise brand awareness through events, campaigns and other charity projects and aid the successful delivery of the fundraising plan, supporting the charity team to meet their income targets.
• Excellent interpersonal and communication skills – the ability to influence and manage/delegate upwards as well as downwards will be key.
• Experience of collaborating with senior stakeholders to manage and develop key marketing campaigns to ensure attendance and fundraising figures hit expected levels.
• Experience of leading on the planning, sourcing, and coordination of editorial and visual content for both digital and print media including knowledge of best practice.
• Evidence of leading and responsibility of a small marketing team.
• Knowledge of web design, specifically WordPress.
• Experience of managing multi-partner projects or events – must be able to juggle projects in a professional way.
• A highly flexible and co-operative working style.

This is a full time post for the duration of 2 years initially.

Further information can be obtained by contacting Abigail Hewison via

Key Accountabilities


Marketing Strategy
• Create, implement and monitor a successful annual marketing and communications strategy to raise brand awareness through events, campaigns and other charity projects and aid the successful delivery of the fundraising plan, supporting the charity team to meet their income targets
• Oversee, plan, and implement multi-channel, multi-stakeholder marketing and communications. This will require close working with charity stakeholders, as well as coordination with other members of the charity staff team to ensure alignment on priorities, objectives, planning and delivery
• Responsibility for managing and reporting on the marketing budget
Project/Campaign Management
• Plan, deliver and evaluate charity event and supporter marketing campaigns, reporting on their impact and ensuring best use of resource and value for money
• In collaboration with senior stakeholders, manage and develop the annual Children’s Cancer Run campaign to ensure event attendance and fundraising remains at expected levels
• Oversee research with priority stakeholder groups to gain insight to inform marketing and communications campaigns and to create compelling narratives for target audiences
• Oversee the promotion of Children’s Cancer North events, leading innovation on delivering optimal digital events for our key audiences
Brand Awareness and Growth
• Successfully communicate the purpose and values of the Children’s Cancer North brand to charity and supporter audiences, ensuring all colleagues and supporters have the confidence to promote our brand and tell our story

Marketing Management
• Oversee the management of all marketing channels including the charity website, email marketing, print media, social media channels, video, photography, podcasts, etc. ensuring that content is integrated and supports key strategic aims. Oversee the use of analytics to monitor the effectiveness of all channels
• Lead on the planning, sourcing, and coordination of editorial and visual content. This will include taking the lead on the bi-annual printed newsletter
• Act as the key point of contact for Children’s Cancer North communications for internal and external stakeholders. Work collaboratively with relevant colleagues across Newcastle University, the Great North Children’s Hospital, and other relevant charities to maximise join up and impact
• Management responsibility for the marketing team
Ad hoc duties
• To undertake any other duties as appropriate to the level of the post as determined by the Head of Charity

The Person (Essential)
Knowledge, Skills and Experience
• Experience of marketing campaign planning and delivery including extensive knowledge of a variety of channels including website management, email marketing, print media, social media (paid and organic), video/photography
• Knowledge and experience of developing and delivering creative and innovative marketing plans and using analytical tools to report on campaigns and business impact
• Outstanding copywriting, editing, and proof-reading skills with an ability to write for a variety of audiences from senior supporters and donors to children, young people and families with a personal link to childhood cancer
• Experience of successfully managing external suppliers including design agencies, photographers, videographers, copywriters
• Experience of content planning, design and development, including writing and producing high-quality content for both print and digital media
• Proven ability to use initiative, think strategically and to adopt a creative approach to problem solving
• Knowledge, experience and understanding of using a CRM system within a wider team
• Experience of successful event marketing management, including physical and digital events
• Excellent negotiation and influencing skills with the ability to develop effective working relationships with a range of colleagues and to work well within and across teams
• People management experience with ability to lead and develop a team

Attributes and Behaviour
• Thinking Strategically
• Has the ability to see the big picture, to think strategically and to manage complex problems and issues.
• Communicating
• Uses clear, concise, and accurate communication, tailoring the approach accordingly and encouraging a two-way communication process
• Embracing Change
• Recognises the need for change and is forward looking. Promotes the benefits of change to others and regularly comes up with new ideas. Has the willingness to adopt new ways of working and to make improvements
• Influencing
• Persuades, convinces, and influences others in order to achieve results and gain support
• Team working
• Works collaboratively with others, plays a positive role in teams, and establishes and grows relationships across projects where different skills, expertise and opinions are valued


Qualifications

• Degree or equivalent level qualification and / or significant experience in a similar role (essential)
• Chartered Institute of Marketing qualification or other relevant marketing or communications qualification (desirable)

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a silver award in recognition of our good employment practices for the advancement of gender equality. We also hold a Bronze award in recognition of our work towards tackling race inequality in higher education REC. We are a employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 27235

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