Product Marketing Manager, DR

3 weeks ago

StocktononTees, United Kingdom Fujifilm Corporation Full time

Overview

FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit .

External US

Job Title: Product Marketing Manager, DR (X-Ray)

Job purpose 

This position is intended to maximize product potential through promotional materials content planning, and development, while providing Sales personnel education and support. Provides input to product development activities sourced from personal innovation and experience, interaction with sales personnel and customers. Provides perspective in support of Strategic Positioning decision making for digital radiography  products in general. The Senior Product Marketing Manager will work cross- functionally within the organization and effectively with external stakeholders (e.g., Key Opinion Leaders) to execute company initiatives and manage all aspects of digital radiography  product marketing. The incumbent must also be capable of contributing to the evolution of the organization as new protocols and business methods gain adoption. Work with a sense of urgency, self-reliance with strong communication skills, and always maintain focus on the changing priorities of Modality Solutions.

Duties and responsibilities 

Product Promotion – working with Downstream Marketing, provide strategy, content, design input and execution on:Marketing/Promotion Plans.
Creation of Brochures.
Press releases.
Product Presentation preparation.
Tradeshow/meeting speaking duties, attendance, and reporting.
RSNA projects leadership.
Product presentation media for tradeshows.
Sales Education/SupportContinuous competitive analysis and reporting to management and sales team.
Continuous technology monitoring and reporting to management and sales team.
Develops sales tools with timely and regular releases.
Sales training course development, delivery.
In-house demo coordination.
Telephone based support.
Sales intelligence projects (lost orders, etc.).
Maintain sales quotation language.
On-site sales support – presentations.
Customer satisfaction monitoringDirect Customer Interaction.
Sales interaction.
Identification and support of luminary sites as KOLs, image resource and Reference.
Strategic Positioning decision support

Market data analysis support.

Continuous competitive analysis.

Continuous technology monitoring and reporting.

Product Development support.

Market data analysis support.

Continuous competitive analysis.

Continuous technology monitoring.

Provide product development recommendations.

Support preparation of Marketing Requirement Documents.

Sales intelligence projects (lost orders, etc.).

Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations, and standards.

Qualifications 

Degree in a Medical Imaging, Engineering or Science discipline. MBA preferred.
Minimum 5 years’ work experience in a product management/marketing capacity (associate product manager, product manager, senior product manager, product/technical director, etc.).
X-Ray experience in product management or development is required.
Clinical Experience as a X-Ray Technologist is required.
Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages.
Demonstrated ability to work independently and in a close team environment, self-starter who can motivate others.
Possess exceptional communication/interpersonal, analytical, and problem-solving skills.
Proficient computer skills using Word, Excel, PowerPoint, Outlook.
Strong analytical and critical thinking skills.
Ability to read, analyze, and interpret essential job-related documents.
Ability to present and speak effectively and professionally to all internal and external customers.
Ability to calculate, balance, analyzes sales and marketing data, prepare detailed reports and report data.
Demonstrable High-Level Communication Skills. Must be a dynamic speaker - Speaks clearly and persuasively in positive or negative, formal or informal situations; Comfortable with broad range of audience profiles and sizes; Listens and gains clarification; Responds well to questions.
Writes clearly and informatively - Proofreads/edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information at an advanced level.
Computers/Software – Skilled in employing presentation, word processor, spreadsheet and database software as communication and problem-solving tools.
Interpersonal Skills - Focuses on solving conflict; Maintains confidentiality; promotes team approach to meeting challenges.
Valid driver’s license.

Physical requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle or feel objects, ability to use a keyboard, reach with hands and arms; balance; stoop, kneel, crouch; and talk or hear.
The employee may be required to occasionally lift and/or move up to 10 to 30 lbs.
Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.

Travel

Up to 40%

Equal Opportunity Employer

FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.

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