Sr. Product/Marketing Manager, Surgery Endoscopy
6 months ago
Overview
FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit
Job Purpose: This position is responsible for the shared management of the Surgical Endoscopy product portfolio. The incumbent must work cross-functionally within the organization and effectively with the external stakeholders (e.g., KOLs) to execute company initiatives and manage all aspects of product commercialization. The incumbent must also be capable of contributing to the evolution of the organization as new protocols and business methods gain adoption. Work with a sense of urgency, understand his/her expectations, and always maintain focus on the changing priorities of the division.
FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.
External US
Duties and Responsibilities:
Responsible for assigned product portfolio(s), (ie: Surgical Endoscopy product offering) working cross-departmentally with various stakeholders internally and externally (e.g., healthcare professionals, sales & field personnel, global R&D, operations, regulatory, global marketing, infection control, other companies/device manufacturers, etc.) Candidate must be proficient in managing through influence. Build and maintain strong relationships with Key Opinion Leaders (KOLs) in the marketplace, activities include various presentations, site-visits, attendance at shows and conferences, inquiry handling, etc. Work with global marketing to identify appropriate KOLs that could support new product development and provide valuable feedback on products and market. Coordinate clinical labs and office/conference evaluations for new products with KOL and global marketing teams. Play a central role to provide clinical, technical, and market knowledge in the product franchise(s): which includes but is not limited to Fujifilm’s products and services, peripheral and competitors’ offerings, clinical and technology trends, customer preference. Support sales demonstrations, closely working with sales management and field personnel Develop and drive 3 – 5-year strategic plans (e.g., product portfolio, commercialization plan, marketing plan, clinical plan, financial forecast plan and supply chain plan) for Surgical Endoscopy platform(s) as well as potential for synergistic devices and strategic partnerships to broaden adoption and market share for Fujifilm’s products. Collaborate closely with and stay actively engaged in future pipeline discussions together with other product management members, headquarter liaisons, R&D, and marketing personnel. Stay solution-focused and positively suggest product improvements and innovation. Work closely with global marketing and R&D counterparts to share best practices and leverage successes in other regions. Lead commercialization and any required activities for the assigned new products throughout its product life cycle, including but not limited to pre-release preparation, evaluation, launch, training, post-launch observations/trouble shooting, product retirement. Work with sales/sales leadership, national business development managers, clinical specialist team, and field service engineers in the management of field initiatives. Assist in managing elements of trade show participation with regards to show objectives, booth and partnership equipment requirements, hands-on workshops, and overall execution of an event. Provide technical assistance to healthcare professionals and internal staff who have technical questions or problems. Communicate expert opinions on behalf of company products and offer possible solutions to the problems. Provide trainings on product operations, reprocessing, manufacturer’s requirements of the portfolio(s). Develop product evaluation protocol for new products and lead the evaluation on-site. This includes managing the site selection process, tactical protocol deliverables, and summarization of project results to global headquarters. Develop tactics to drive adoption and broader recognition of clinical and economic benefits of Fujifilm technology (i.e. clinical as well as white paper strategy).Qualifications:
Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages. Demonstrated ability to work independently and in a close team environment, self-starter who can motivate others. Possess exceptional communication/interpersonal, analytical and problem solving skills. Proficient computer skills using Word, Excel, PowerPoint, Outlook. Effective Time Management skills. BA/BS or equivalent, preferably with a degree related to healthcare or biology or equivalent experience. Minimum 10 years’ work experience in a marketing capacity (marketing associate, marketing coordinate, associate product manager, product manager, senior product manager, product/technical director, etc.). Minimum 7 years of Surgical Endoscopy/MIS medical device experience with strong clinical background. Fluent in Microsoft Office applications (Word, Excel, Powerpoint, etc.). Strong analytical and critical thinking skills. Ability to read, analyzes, and interprets essential job related documents. Ability to present and speak effectively and professionally to all internal and external customers. Ability to calculate, balance, analyzes sales and marketing data, prepare detailed reports and report data. Ability to present and communicate in multi-cultural environment. Availability to frequently travel, including evenings and weekends. Ability to travel up to 70% of time. Largely domestic but some international travel may be required. Possess driver’s license. The following qualifications are desirable, but not mandatory:Knowledge / familiarity with general, thoracic, colorectal, bariatric surgeries, gastroenterology, and/or, pulmonology related products and procedures.Knowledge of United States healthcare systems and dynamics.
Physical requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle or feel objects, ability to use a keyboard, reach with hands and arms; balance; stoop, kneel, crouch; and talk or hear. The employee may be required to occasionally lift and/or move up to 10 to 30 lbs. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.Salary Range:
Minimum: $103,500.00 Maximum: $134,182.00
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