Segment Marketing Manager

2 months ago

London, United Kingdom Hyperoptic Full time

Office location with Hybrid working: Hammersmith London (3 days per week)

About the role and the Team:

The Segment Marketing Manager supports the Head of Segment in delivering the strategy and customer growth for their allocated segment(s). As the Social segment subject matter expert covering both Local authority and Registered providers, you lead in partnering across the business and work cross-functionally to ensure excellent execution and KPI attainment. You forecast, drive and own conversion to revenue across your designated addressable market(s) and conversion funnel. This is end-to-end across acquisition, retention, replacement, revenue growth/protection and importantly supports working with Business Development and Infrastructure to grow the rate of penetration (active customers divided by available homes).

At any point in time, you should be able to explain performance within their segment and:

Be the subject matter expert and single point of contact for their segment and the customers within it Be able to forecast acquisition, renewal, and churn trends within their segment Know which initiatives are most likely to drive volume, value, and penetration Brief virtual teams on the activities required to maximise Hyperoptic's conversion and return on investment Be accountable for achieving subscriber penetration and value targets Drive a performance culture of rapid experimentation and forensic analysis of KPI drivers

In addition, you will be required engage with:

Identifying and leading on cross-functional initiatives to drive results Sales & Marketing channels to optimize performance including Telesales, digital and Field agent teams and Direct mail marketing Operating across a broad spectrum of activity from marketing to operational process optimisation Supporting in wayleave acquisition where required

What are the major areas of responsibility within this role?

Create, maintain, and deliver strategic plans by segment Provide strong direction to their virtual team and stakeholders Own forecasting and achievement of penetration and associated KPIs Act as the single point of contact and subject matter expert for their designated segment – Social Share insight and commentary contextualising performance

What we are looking for:

Educated to degree level or equivalent Customer Acquisition in a Commercial organisation Exceptional stakeholder manager with high level of comfort leading virtual teams Detail driven and able to articulate simple stories from complex data trends Strategic thinker able to see the bigger picture and create visions for the future Track record of delivery working in a matrix environment  Product, Brand or Category Manager role experience gained in an FMCG model

Why work for us?

We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done

Awarded Broadband Provider of the Year Uswitch Telecoms Awards, as voted for by 20, customers, plus Fair Terms Gold Award . We're also very proud to have been awarded Great Place to Work Certification (-23) and UK's Best Workplaces for Wellbeing

Going beyond the expected

Whatever we're doing – whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:

We work smarter, together We stay focused We strive for excellence

S ome of our key Benefits

Competitive salary 25 days' paid holiday increasing each year, to a max of 35 Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer Private medical Insurance provided by AXA health Life assurance giving you cover of 4 times your base salary Partnership with the Kings Trust  Our pension scheme matches your contributions up to 4% Retail offers — discounts from hundreds of recognisable brands Free Hyperoptic broadband if you live in a Hyperoptic area Enhanced pay for new parents

We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.

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