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Product Marketing Manager
2 months ago
We are seeking a highly skilled Product Marketing Manager to join our Midmarket Segment team at HiBob. As a key member of our marketing team, you will play a critical role in driving pipeline creation and revenue growth for our midmarket prospect and customer base.
Key Responsibilities- Conduct market and competitor research to inform our marketing strategy and support sales efforts
- Plan and execute go-to-market strategies that drive market awareness, new customer acquisition, and customer retention
- Craft value-based messaging tailored for the midmarket segment and create compelling marketing and sales content
- Partner with global product marketers and product managers to improve product/market fit for the midmarket segment
- Collaborate with marketing and sales teams to achieve global pipeline and revenue goals for the midmarket segment
- A strong track record of product marketing experience, preferably in B2B or B2B2C SaaS
- Demonstrable experience of planning and executing successful go-to-market strategies
- Skilled visual and written storyteller with a customer-centric approach to marketing
- Exceptional project management skills with the ability to be self-driven and take direction to drive results with cross-functional teams
- Cash allowance for health insurance
- Annual vision allowance
- Travel support (cycle scheme and season ticket loans)
- Hybrid working from day 1
- Work from home allowance - to get your home office set up
- Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
- Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
- 2 Social Impact days per year for volunteering
- Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
- Pension scheme auto-enrolment from day 1
- Fun company and team social events (locally and virtually with our global teams)
- We love birthdays - take the day off and receive a special gift
