Head of Category and Marketing

4 weeks ago


Wellingborough, United Kingdom Keelings Full time

We have an exciting new role for a Head of Category and Marketing to join our UK team.


This role will require a highly capable individual with passion to immerse themselves and learn quickly so that they can impact the business delivery of its key growth pillars. The main responsibilities of this role will be: 


  • Lead the Keelings Category & Marketing Strategy, implementation internally and with customer and consumer.
  • Working cross functionally to write brand plans that unlock the Category, brand and commercial opportunities.
  • Sit on the Senior Leadership team in the UK driving the customer & consumer agenda.
  • Implement the discipline of Macro Trends- Insight- Action.
  • Lead the Keelings Brand in the UK market
  • Work cross functionally on the UK business strategy.
  • Coach and develop the team on best in class category management  & brand skills.
  • Deliver effective Customer relationships ahead of the competition
  • Lead broader business improvement opportunities which impact brand and sales performance the point of purchase. E.g visual impact and rotation challenges as well as shopper marketing.


Person Specification and Technical Competencies

  • Passionate about Category, Insight & marketing.
  • 10+ years of category & marketing experience, preferably within FMCG or produce.
  • Demonstrates great knowledge and understanding of consumers insight & outside in trends.
  • Great leadership of diverse teams, collaborative approach and practiced influencer.
  • Passionate about Brands & leading brands in the GB market.
  • 'Technical' depth in a combination of Category development, Sales, Marketing is essential
  • The ability to credibly engage internally and externally at senior levels
  • The ability to work collaboratively through impact and influence across a wide variety of teams, functions and cultures
  •  

Behavioural Competencies

  • Positive Culture Driver
  • Results Driven
  • Leadership
  • Teamwork & Collaboration
  • Be Responsible & Ensure Accountability




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