Digital Marketing Manager

2 weeks ago

Alfreton, United Kingdom Equip Outdoor Technologies UK Full time

Equip Outdoor Technologies UK Ltd based in Alfreton, Derbyshire specialise in the design and marketing of technical outdoor clothing and equipment. Our experienced and enthusiastic team develop innovative designs, manufactured to the highest standard and brought to market throughout the world. Equip Outdoor Technologies own and operate two leading aspirational outdoor brands, Rab and Lowe Alpine. For further information on Equip please visit our website at www.equipuk.com


Our team is based at our Head Office just outside The Peak District National Park off jct28 of the M1 corridor.


Great opportunity to join our team as Digital Marketing Manager


You will be responsible for planning, implementing, managing and monitoring the company's online paid media and SEO channels in order to increase brand awareness and drive our sales through wholesale and D2C.


Key Responsibilities of Digital Marketing Manager (including but not limited to):

  • Work closely with the Head of Web to define online paid media strategy and objectives.
  • Work closely with the wider marketing team to build the seasonal paid DM comms plan; and in-season content to ensure consistent and channel appropriate messaging.
  • Develop, design and implement SEO, paid social media, and display strategies aligned with business goals to drive brand awareness and sales globally.
  • Be the SEO and online paid media expert within Equip and work alongside country teams to collaborate, teach and improve performance globally.
  • Manage the day to day running and optimisation of paid media channels
  • Defining the customer targeting strategy to achieve the business goals.
  • Recommend growth and budget optimisation opportunities.
  • Continuous analysis of channel data to measure, report and optimise performance, and assesses against goals (ROI and KPIs).
  • Work alongside the business to achieve its wider brand and campaign goals, so that DTC, retail and brand objectives are met.
  • Manage the annual paid online channel budgeting, forecasting and raising of monthly purchase orders.
  • Provide leadership and management to the Digital Marketing Assistant, including coaching, skill development and performance improvement.
  • Manage any DM agencies.
  • Stay up to date with the latest technology and best practices.

To join us as Digital Marketing Manager you must have:


Essential:

  • Significant experience of the day to day running of paid media channels
  • Can showcase experience of creating strong paid media growth strategies
  • Strong understanding of on-site SEO
  • Excellent knowledge of Google Analytics
  • Excellent analytical, reporting and communication skills
  • Experience in an online D2C retail environment


Desirable:

  • A passion for the outdoors and a real understanding of the brands and the needs of outdoor users
  • Experience of managing and supervising teams

Salary and Benefits:

  • Competitive salary commensurate with qualifications, skills and experience
  • Contributory company pension scheme
  • Life Assurance Scheme
  • Hybrid working (discretionary basis, determined by business need) as well as an early finish on Fridays
  • Employee Wellbeing Programme
  • Free, unlimited access to LinkedIn Learning training resources
  • Great staff discounts on our Rab and Lowe Alpine products
  • Reciprocal trade discounts on climbing, bikes, camping, sailing and running equipment
  • Casual dress code
  • Modern office facilities with free on-site parking and we are proud to be a climate neutral company


Closing date for applications is 19 November 2024


For general enquiries please contact: recruitment@equipuk.com


Strictly No Agencies please


Our people are part of one team that is geared to achieving success for the company, and we are strongly committed to inclusivity, promoting equality and celebrating diversity among our staff.

We are looking for people who are passionate about and can help live our values of

Synergy, Ingenuity, Ambition, Determination and Integrity.

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